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How I increased Landing Page conversion by 10% - and how I lost over 50% of revenue.

Discussion in 'Making Money' started by _unknown_, Oct 21, 2010.

  1. _unknown_

    _unknown_ Junior Member

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    I almost didn't want to share this with anyone in fear of it becoming saturated. Not saturated in the sense that it will become a "dead" tactic, but saturated in the way that the developers will catch on and reduce is usefulness/function(ality).

    However, BHW has been a very useful resource for me. This is the only place I've found where the critics don't sugarcoat things like the freviews on WF WSO's, or offer misinformation like the clowns at DP(and WF). It is the only community where people share their tactics with their competitors (you and I) for the greater good of reciprocity. Plus I'll get lots of thanks and rep +'s (hopefully).

    So here is my reciprocity.

    A bit of background.

    I don't know if this "tactic" has been shared before, so I'll post it anyways. It may, or may not, be stolen and rehashed over at the other forums, but I don't care anymore.

    This is stupidly simple.

    I have a blog/landing page where I promote a clickbank product. I usually get around 100 visitors per day, and 80 hops per day to my offer. All I did was take a few amazon.com reviews and used them as a blog post with a link to the offer, and after a few weeks I got my first set of data.

    5% conversion.

    I wish I had taken some pictures about the differences between data before I implemented the "tactic."

    We all know that social proof is a big part of consumers decisions to buy. So I thought, why not use the mother of all social engines and "exploit" it? Lets see what happens.

    Now, facebook has a nice little feature called the "like" button (which subsequently can be used as a "recommend" button). What the loophole is here is that you can "attach" this "button" to any link by formatting the code provided by the developers.

    This means you can use affiliate links.

    There are 2 things that employ social proof.


    Every time someone clicks the like/recommend button, it gets posted to their facebook profile that they like/recommend something, thus establishing some sort of social proof.

    Every time someone clicks the like/recommend button, the # of people "recommending" something goes up on the little widget thingy.

    After I woke up in a cold sweat when I thought of this "tactic," I immediately tested it out to see if it worked. And it did.

    The only problem was that it only will use one vote per profile. You can't just keep clicking on it.
    I then headed out to a freelance site and posted a job for someone with over 1,000 facebook profiles to click the button from each of their profiles - thus inflating the # of people who "recommend" my particular product. Establishing "social proof."

    After a week I looked at my conversion data again. And it went up to 16%, then 18%, then 25%, then back down to 15%.

    I went from getting a clickbank check once a month to twice a month. I know that means peanuts, but not bad for someone who doesn't know wtf they are doing huh?

    So I thought I could do better.


    Everyone trusts amazon, right?
    Well I found a clickbank product with an Amazon counterpart, and gave the option to order the paperback book or to get the digital download. I got lots of clicks on Amazon, but hardly any sales. In fact, some of the sales I got from Amazon had nothing to do with the original product I was promoting!

    My conversion data for clickbank is steady at 15%, but the number of hops went from 80/day down to 10/day - thus losing most of my revenue.

    So that just goes to show you to test before creating an Amazon site, or giving your visitors more than one option.

    So here is the method.

    1. Facebook code: Put this under your "click here" button or under a picture link of the product you're promoting.

    Code:
    <iframe src="http://www.facebook.com/plugins/like.php?href=[B]AFFILIATE-LINK[/B]&layout=standard&show_faces=false&width=275&action=recommend&font=tahoma&colorscheme=light" allowtransparency="true" style="border: medium none ; overflow: hidden; width: 275px; height: 50px;" frameborder="0" scrolling="no"></iframe>
    
    2. Go to freelancer (or here, if someone is providing the service...actually, this is a good opportunity for people to offer this service here) and hire someone with lots of facebook accounts to click on your like button

    I only hope that the developers at facebook don't catch on and limit the functionality of the like/recommend button. I bid you good day.

    Also, I think it's important to mention that you need to have traffic for anything to work. 100% conversion of 0 visitors ain't going to do you much good.
     
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    Last edited: Oct 21, 2010
  2. peter73

    peter73 Regular Member

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    Will try to twist and implement this on my own. Thanks
     
  3. true_promote

    true_promote Registered Member

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    I understood most of your post, however I didn't understand this one thing... Do you mean to say that your conversions increased after your visitors saw the huge number of facebook likes?
    and what is it to do with attatching our affiliate link to it?
    I am sorry if my questions are stupid, but atleast i am trying to understand what you intend to convey ;-)
     
  4. _unknown_

    _unknown_ Junior Member

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    Correct, the conversion increase seems to be directly related to the visitors seeing the huge number of facebook likes.. Just having a few FB likes/recommends probably isn't going to do much.

    And attaching the like/recommend to your affiliate link means that, if a visitor who is signed into their facebook account clicks the link, YOUR affiliate link gets posted on THEIR profile --> so all their friends can see. As a result, you increase potential in their friends clicking the link and purchasing as well ;)
     
  5. true_promote

    true_promote Registered Member

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    oh I see, Thanks for the quick clarification. Now I will try it with a new twist and tell how it worked out,
    Thanks again
     
  6. phatzilla

    phatzilla Supreme Member

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    So *why* are the organic users going to be clicking the 'like' button, again?
     
  7. mazgalici

    mazgalici Supreme Member

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    Because is cool to do popular things
     
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