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How I Generated $3,100.00 in New Monthly Revenue and Still Counting...

Discussion in 'Making Money' started by BassTrackerBoats, Apr 17, 2015.

  1. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Anyone of you can do this exact thing and propel your businesses into another level of revenue should you follow some of this in your area and in your way following some of what I am about to share here. I'm no different than any of you and I do this sort of thing to generate clients on a regular basis and, although it is work, it pays off over and over again and works every time.

    This is a process that you are going to need to set up as you can't just go out and do it but if you are providing any kind of service at all in IM (really any B2B service) to others you can make a killing with it and build your business as well. This is work, real hard work actually if you put your self into it.

    You can use it for events like the one I am going to share as well as Chamber of Commerce meetings/events, Rotary Club, Kiwanis Club and other social services clubs, trade association meetings for specific industries, Meet Up.com events (They work like a champ!)... heck, think of where business people gather and you can generate revenue from those events.

    I make a nice buck from selling to IMers with websites that they are looking to rank but my main focus of marketing is not IMers, and has not been for several years, as I make a ton more offering my services to businesses of all kinds under a lot of different brand names.

    I brand my different businesses to target the industry so I don't do the Universal Brand thing most of the time. That is a rookie mistake for someone in our industry (it is the ONLY way to go for many industries) if they want to make serious money; pushing your universal brand to niche business industries will get you some business but not propel you to the top usually.

    Ask the crew at ConAgra (NYSE: CAG), Berkshire Hathaway (NYSE: BRK.A), Dupont (NYSE: DD) and many many other players. You rarely see their name attached to a product that they are tied to, and yet they own hundreds or even thousands of different brand names.

    With the event I am about to share I used a Universal Brand as I was in a universal situation and I had other opportunities aside from SEO services as well and am negotiating with 4 different businesses to be a partner in them as well. I'm sure that at least one will work out as we have about 90% of the framework in place with them already.

    Here is what I did/went through last week and I am still working the leads from the event so the numbers should get even better after a few more weeks of interaction.

    I went to an event which is dubbed "The World's Largest Crowd Funding Festival", One Spark, the week of April 7 - 12. I did not attend every day but did go 3 days in order to see what was going on, offer my online business strategies and SEO services and also see if there were any businesses that I could buy into that made sense to me.

    Preparation is king here so you need to start a few months before the event.

    [​IMG]

    In preparation I did the following:

    1) Created a business card especially for the event.
    2) Created sales materials and put them on my tablet.
    3) Rented a hotel room in the same area for the time frame.

    The card I created did not have my name on it, there are several different ideas as to whether this is best or not; I chose not so that I could get them to ask me my name thereby making it easy to get them to shake hands and interact. It is an old school method to get people to interact with you and start asking you questions so you can pitch without them thinking they are being pitched.

    [​IMG]

    The sales material were graphs from my personal sites showing KWs that I am ranking for them. That is a good tie in as the sites I own have a lot of business and finance KWs and they could relate to the KWs and be able to grasp the ranking charts and graphs. There was some sizzle in the sales materials on my tablet, there has to be to be effective, but the meat of the material were actual graphs and images of KWs ranking so they could see and relate. On a couple of occasions I tethered to my phone to show them real life Google searches... that was fun to do.

    The hotel room, although pretty pricey, was where I could go to regroup, relax and organize things. A few hours of shaking hands, kissing babies and asking about different businesses and you need to get those thoughts down on paper. A hotel is the perfect place as you can do that plus take a shower, a quick power nap etc. You need to be on your "A" game when you are doing this and that is a perfect place to recharge your batteries.

    I went three days, Wednesday, Friday and Saturday and must have walked 3 or 4 thousand miles in that time frame.

    Wednesday I may have made a footwear error as I wore my Topsiders which are find for kicking around but not a good choice if you plan on walking all day long. I wanted to dress business casual professional though so it made sense to bypass comfort and deal with a little discomfort at the end of the day. First appearances in an atmosphere where people are in professional mode is important so I dressed the part and if you do something similar you should do the same. Showing up in a pair of raggedy pants, with a T-shirt and wearing flip flops may be how you like to express yourself but if you are looking to generate a well balanced client base, dress properly.

    Wednesday

    Day 1 was mainly a see what is there, meet some people get my cards in some hands and get a feel for the land... I went to as many of the different exhibits as possible and met as many people as I could in the process. I put my card in more hands in that one day than a car salesman does in a year as I wanted to make sure that at least I got that one shot at them. I spent a little time with a couple of people but for the most part I used a very soft sell, "Hi, I can see you have a lot going on here today, mind if we trade business cards?".

    That was it for the most part, a soft get my card in their hand and get theirs as well. I was not looking to sell, buy, invest at that point, just make some face to face contact. I did get a few that wanted to interact at that point and I did with them but that was not my goal for the day.

    Two times during the day, and of course at the end of the day, I went back to the hotel, wrote notes on the cards and wrote notes in my notebook as to who looked promising and for what. Making notes while the info is fresh in your mind is real important or you'll lose business when attending an event like this. That is as important as getting the initial information from them when you first meet them. Trust me on this, you fail to do this and you'll have things fall through the cracks and lose out on potential business.

    Thursday I took off and let them do their thing there which, for most, was to try and raise crowd funding money. Plus I had work to do and could not spend the day meandering the streets.

    Friday

    I went back on Friday and was dressed business casual again but changed up the shoes. I had met most of the people, they had my card and most had a handshake, and I could easily explain the footwear should it come up or if they looked down. For the first impression the pain was worthy but I didn't see it as a need for the second interaction. BTW, not one person even looked down that I noticed so maybe I was just being too careful but in business you cross your T's and dot your I's as a matter of due diligence.

    Friday I was more in "share what I have to offer mode and see what their needs were". I spoke at length with 16 people and their particular marketing strategies and business models. Some had no need for the types of things I offered professionally and thus I did not share much of what I do. I don't sell to those that have no need if I know they have no need and I did not want to spend time sharing what I offer just to pontificate. I was there to generate revenue so on to the next one was my thinking.

    On Friday though I ended up with 5 pretty strong prospects or SEO/Online Business Strategies Services and 2 possible investment opportunities. after it was all said and done. Not a bad day in my opinion and if that was all I got for the 2 days of prospecting that would be an OK experience.

    Nothing was closed as to a client on any of the three days as the focus was not a one call close but rather get leads that I could close when they were a different atmosphere as they were not in a buying atmosphere.

    Saturday

    Saturday was a very casual day and I went in nice shorts, golf shirt and walking shoes. It is a casual day all the way across the board and many of the people had seen me twice already so they "knew" me and thus I did not have to make a businessman's impression on them. It was also a real productive day as they had their guard down a little too and were more open having seen me around and the atmosphere being a little more relaxed in general there.

    Again, I talked with as many people as I could but concentrated on those that showed a need in what we can offer them. 7 more prospects for SEO/Online Business Strategies and 3 more possible investment opportunities. I thought I hit it out of the ball park for the 3 days with that and am pretty excited from the time spent there.

    Where is the Money, BTB?

    OK, prospects are nothing more than a hope and a prayer so I had to turn them into clients. I waited until late Tuesday to start calling some of them as they needed to unwind from the event and process some of the information they gathered. We called everyone that gave us a business card... everyone. Some remembered us, some did not and some were glad we called as we were on their "to do" list to contact us.

    From those calls I got 3 paying clients right off the bat... 2 closed on Tuesday and 1 closed on Wednesday - total monthly revenue $3,100.00. I have 5 more that want call backs next week and some that said, "send me more info". Those that want more info will get one of my eBooks as part of the "more info" package as that is part of the long term sales process I use.

    I'm sure that I'll get at least 2 more clients out of the 5 that want a call back next week which could turn this into a $4,500.00 - $5,000.00 three days. And one thing to remember, this is recurring income so it could be a $35,000.00 event or so after all is said and done. Once a client is ranking, I usually do not keep them on board as they usually do not need our full bore services... I think that is gouging much of the time so 35K is a pretty realistic number.

    There are a couple of businesses that I may work out something with as to an ownership position as well from this event. One is about 90% good to go and is one that I can easily grow using my online marketing skills and SEO skills. Cost there - my skills and efforts. Pure trade out for a business that is netting close to 90K a year and my share will be in the 125 - 17% range. Those opportunities are out there just like SEO services are out there as people are flexible if you bring something to the table that will make them more money and take a burden off their shoulders.

    1) Find events where business people are going to congregate.
    2) Prepare something exactly for them; not something generic but something that will meet their needs.
    3) Be willing to do a lot of work.
    4) Don't jam your sales pitch down their throat.
    5) Build as much of a relationship as you can during your interactions.
    6) Close them at their convenience.
    7) Expect to spend some cash (this event cost me around $1,000.00 after all was said and done).

    There is just a boat load of business out there, Folks, you just have to put in the effort to go and get it... business usually does not come knocking on your door. You have to do the knocking and this kind of event is an excellent place as there are a lot of doors all in one place.

    Be willing to do the work and it will be like shooting fish in a barrel.
     
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  2. redrubies

    redrubies Supreme Member

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    I did this last year at a Chamber of Commerce event. Give away a free gift along with your card. Give something that people can use over and over so they don't throw it out. Make the gift have your business info on it. Everyone was giving away free gifts. I got a tape measurer, tote bag, water bottle, pens, stationary cards, bag of candy, thermos for hot and cold (my favorite one), coupons, and other stuff I can't remember at the moment.
     
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  3. redrubies

    redrubies Supreme Member

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    I forgot to add in my other post that I like to buy promotional items from a company that is US owned and operated, and that does not outsource. I feel that it is important for small business owners to support other small businesses in their own country whenever possible. I like this place for promotional items. http://www.adcomarketing.com/about-us-adco-marketing-promotional-products.aspx
     
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  4. Seo Lover

    Seo Lover Jr. Executive VIP Jr. VIP

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  5. lilmasta

    lilmasta Jr. VIP Jr. VIP

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    Actually i registered my self for a event happening in my city, i usually dont go to any events unless and untill i am doing something over there, had similar thoughts in mind what you just posted, untill now i wasn't sure about going but after reading your post i am looking forward to it. Thanks BTB
     
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  6. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    If you are going to work it right, I'll edit my eBook for this kind of crowd and post a download link. You can brand it yourself and have it work for you.
     
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  7. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Update on this event:

    Landed one more client from the event yesterday - 650.00 a month - smaller guy that was from out of the area who had a product that he was trying to raise capital for... he did not get any One Spark cash but did get someone that was there to invest and some of that investment went to the online marketing strategy I offered him.

    Still working on 2 solid equity opportunities:

    1) Service company that is national in an interesting niche in which I have a personal interest.
    2) Small manufacturer that offers a pretty unique product; a start up business that, if marketed properly, could be a nice cash machine as his costs to manufacture the product is real low.

    If you are not hitting up these kinds of business events, you are probably leaving money on the table.
     
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  8. Getwhatchuwant

    Getwhatchuwant Elite Member

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    BTB what services are you providing for $650 p/month?
     
  9. Boriss

    Boriss Supreme Member

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    Interested in the answer of this question. Thanks.
     
  10. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    That client is getting some Online Public Relations as well as some SEO. I don't have packages per se for a business entity as the requirements vary largely from one to another.

    I'll do some Press Releases to build authority for his site and for exposure, set up some sites for him that reflect back on his products and build a couple of PBN sites for him that he would own.

    I would not expect him to be @650.00 for more than 5 - 6 months as he'll rank by then and then after that I'll offer him a maintenance contract which is all he will probably need at that time.
     
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  11. qrazy

    qrazy Senior Member

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    Nice method and a very good read BTB. But I really liked the way you wrote more than the actual method itself :)
     
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  12. Getwhatchuwant

    Getwhatchuwant Elite Member

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    I'm going to PM you.
     
  13. jak19

    jak19 Elite Member

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    would love to see the e book if possible, going to a show in Hong Kong in a couple of weeks may be very useful
     
  14. Apricot

    Apricot Administrator Staff Member Moderator

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    Ba$$TrackerBoat$ as always. You can learn a lot from this guy, no need to say anymore, the OP speaks for itself.
     
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  15. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I'll get my promotional material out of that particular eBook by tomorrow and post a DL link.

    You'll need to do some work on your end to make it yours but that won't be much at all.
     
  16. MrFluffy

    MrFluffy BANNED BANNED

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    Very impressive blueprint Basstrackerboats.
     
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  17. V

    V Elite Member

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    Nice method BTB, I really like reading your posts. They have a lot of useful info. and always teach new things to me. :)
    Thanks for the share mate :)
     
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  18. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    I genuinely love and respect your tenacity and confidence. If i had just 1% of it..........

    Great Post!
     
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  19. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Here it is; sorry it took me so long to get it posted here - a few things were going on and I did want to take out the real blatant promo stuff that was in there so it didn't come off like an actual sales piece to you guys.

    http://www.mediafire.com/view/3f8hc2cihf3h8mc/Small_Biz_eBook.pdf

    Virus scan:

    SHA256: 1de7e4430458f806d989a105e57a56957c83a96daa2c769b0eccb27b1c4cbf76
    File name: Small Biz eBook.pdf
    Detection ratio: 0 / 57
     
  20. Avid Learner

    Avid Learner Regular Member

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    Definitely a strong idea to hit up forums where you can reach many at a time - rather effective reach for your effort!

    Reading between the lines on your post for this new client you won, as a noob for understanding...

    Online Public Relations = Press Releases (and all that goes into that, e.g. a schedule of documents written to a specified size, containing 3+ keywords, released to some form of paid/unpaid distribution network, performance and traffic reporting, etc).

    SEO = Setting up a main site and 2-3 related sites (PBN) - (and all that goes into that - e.g. setting up domain names, hosting, etc., keyword analysis and planning, writing content with kw placement for main site, scheduling and writing content with strategic placement of keywords and links for the PBN sites, reporting, etc).

    Correct, or is it a narrower / wider set of deliverables? Are there specific kinds of metrics targeted or is it just to get it all established?

    Noticed you are suggesting a light touch on PBN. In BHW forums my impression was that it took 8+ PBN sites before the "juiced"results were a noticeable impact. Are you supporting this all with a private PBN of your own, maybe as a second tier?

    Presumably you outsource a good portion of this (assuming you don't have an office full of employees), correct?

    Maybe I'm crossing the line and asking too many details for a public forum? Apologies, if so, but dedicated SEO (local) seems a more stable route (vs IM) and I'm looking to pursue that.
     
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    Last edited: May 10, 2015