So there's a keyword I'm thinking about buying a domain for that has 75k (global) exact searches a month, but only 4,400 (local) exact searches. What's the difference between those? On the Google keywords tool it says global is all search queries for Google.com, but local is only for a specific country. Would I be getting the 75k traffic or only the 4k? Unfortunately I can't get an exact match, but I can get: keyword2k.com - someone told me that was the next best thing after exact match keyword.co.cc - how hard is it to rank for that type of domain? thekeyword.com - it goes the word "the" then the keyword (to avoid confusion) key-word.net - the keyword is made up of two words so there would be a dash in the middle The majority of the competition is PR1 or 0 with less than 50 backlinks to the page. None have .edu or .gov backlinks and only a few are actually optimized onsite for the keyword. The only site I'm worried about is the #1 ranking site. It has around 900 backlinks to the page and around 1100 to the total domain. It's an exact match sub-domain so it looks like this: "keyword.blogetery.com" but it's a PR 0. It also has 1200 pages indexed if that helps. I know about SEO and a lot that goes into it, but I'm still a bit fuzzy on actually reading the competition sometimes. I got all this information from Market Samurai too (awesome tool). Thanks for your help!