Competition: 4,780,000 w/o quotes, 4,020,000 w/ quotes, 14,800 monthly searches. The majority of the sites on the first page does not have many backlinks, so I would think it would be easy to outrank them. However, the #1 spot holder will prove to be more difficult. It's a PR4, 3 year old domain with about 1k backlinks (seems to be mostly blog comments). However, it has massive amount of content (50+ articles), which is probably why its ranking so well. What do you think I would need to do to outrank this site?