say you want to rank for the KW "Samsung Printer X1000". the competition is virtually zero, hardly any backlinks. rank #1 is Samsung.com and #2 is Amazon. how easy or hard is it to outrank Samsung.com? its ranking #1 because of the domain authority since the KW is about Samsungs product. even though it hardly has any offpage seo, will it be easy or hard to outrank it?