I'm currently targeting a keyword with fairly low first page competition . The current number one spot is held by cosmopolitan with one single article about my niche . The page of the article itself has some 100 + backlinks , so not an awful lot . in my 2 previous experiences building niche sites i didn't encounter this type of sites , so i'm a bit worried about the domain authority and whether investing in SEO could end up going to waste since a niche site will always be behind a mainstream outlet ... Does anyone have experience beating these sites , and what kind of strategy would be necessary to do so ? Thanks .