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How google put up search result titles

Discussion in 'Black Hat SEO' started by miedy, Jun 28, 2013.

  1. miedy

    miedy Senior Member

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    I'm confused how google build up the site's title on the search result. I wonder because when I search my site with its respective keyword my website's title looks very crappy which I never code. My website is all in HTML.

    Can someone help me with this?
     
  2. dinkish

    dinkish Power Member

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    Look up the meta title tag and insert them in between the <head> and </head> tags.

    If you neglect to use the description tag, Google will try to pull some non-random crap together.
     
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  3. Ash2012

    Ash2012 Regular Member

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    Usually if you don't have a meta desription it'll take the first bit of html that's not code (usually in the first <p> tag) and use the first 150 - 160 characters.
    I suggest always using a meta description and use that to convince viewers to click on your site. Have a quick read of: http://moz.com/learn/seo/meta-description
     
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  4. sudorank

    sudorank Power Member

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    Google does this is a variety of ways.

    If your <title> tags are relevant to the query then it uses them, perfect for your main search term.

    If the query is less relevant, you don't have <title> tags or meta tags then it will use the main anchor text for the website, or it will use your dmoz listing title if you have one.

    Either way you just need to suss out what keyword you need that traffic from and amend your <title> so it has the keyword in it.

    Something like this:

    <title>Keyword 1 Keyword 2 Keyword 3: Cheapest prices, best service, book today!</title>

    <meta description="Get the best deals on keyword 1 keyword 2 keyword 3 plus superb customer support, advice and book online for even greater savings.">

    It's as simple as that. It often takes a little playing around to hit the absolute sweet spot between traffic and conversions, worth it though. :cool:
     
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    Last edited: Jun 28, 2013
  5. Nexusx2

    Nexusx2 Regular Member

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    I think everyone pretty much summed it up but here is the basic skin and bones of a web page.

    <html>
    <head>
    <title>Your Title Here</title>
    <meta name="description" content="Free Web tutorials">
    <meta name="keywords" content="HTML,CSS,XML,JavaScript">
    <meta name="author" content="Ståle Refsnes">
    <meta charset="UTF-8">
    </head>
    <body>
    Content would go here

    </body>

    </html>
     
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  6. miedy

    miedy Senior Member

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    thanks everyone for the suggestions, will be trying it.!
     
  7. VIC SEO

    VIC SEO Elite Member

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    Page titles are an important part of our search results: they're the first line of each result and they're the actual links our searchers click to reach websites.
    Alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML.
    You must write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.