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How good is it to target keyword with 0 search volume?

Discussion in 'White Hat SEO' started by nigesh, Sep 17, 2019.

  1. nigesh

    nigesh Junior Member

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    Can I use keyword with search volume 0? Any help is appreciated!
     
  2. HofiKingston

    HofiKingston Regular Member

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    What do you expect the answer to be?

    Yes it is good because no one searches for that particular keyword? lol
     
  3. Topiano

    Topiano Jr. VIP Jr. VIP

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    Depend if it worth the whole effort.

    Is the keyword going to make you money(affiliate ) having your self on the first page? is this a new trending keyword that keyword research tools don't have data for it yet? A brand that hardly gets searched for? Giving more information should draw a conclusive verdict.
     
  4. MountainGuy

    MountainGuy Power Member

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    I don't have personal experience in this but I have seen multiple members saying that when they ranked a keyword with 0 searches they actually get a lot of traffic for some of them..

    That being said I always pick one that shows a minimum of 50-100 searches
     
  5. Twickbot

    Twickbot Newbie

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    If there is free time, why not?
    Today, the value is 0, and tomorrow it can be more.
     
  6. nigesh

    nigesh Junior Member

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    Exactly that's what I have been hearing these days...
     
  7. KelvyTheBlacky

    KelvyTheBlacky Jr. VIP Jr. VIP

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    Why would you want to do that?
     
  8. didiseo

    didiseo Regular Member

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    0 searches = 0 clicks = 0 revenue = 100% useless

    We all rank for some unknown no traffic kw's. I've seen some cases where SEOs brag about it: "hey, I rank 1st in Google for 'dark checkered green men shirt'". I see it as total bs, the goal in SEO should be something along traffic, revenue, ROI. If none, don't bother.
     
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  9. Myst3ry

    Myst3ry Jr. VIP Jr. VIP

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    Where did you get that search volume?

    I have keywords with 0 search volume(on Keywords Everywhere extension) and they get me more traffic than some 12,000 search volume keywords(all on the first page).

    If you have it from keyword planner then they should be more accurate.
     
  10. nigesh

    nigesh Junior Member

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    So, I need to ignore the keyword if it's search volume is 0 in the google keyword planner?
     
  11. Lauren11

    Lauren11 Regular Member

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    some where some one will definately search for that keyword, we dont know until we try it. For our website we have a lot of keywords with zero volume still we get some traffic from those keywords.
     
  12. Proxies For Sale

    Proxies For Sale Jr. VIP Jr. VIP

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    Unless if you can read the future and predict which keyword will receive a lot of traffic in the future, then there is no point in targeting such keywords. Very highly unlikely that the keyword will receive traffic elsewhere - if there is traffic, then it should already be registered on perhaps adwords. Of if you can build a brand out of a word, then that would be the ability to predict future traffic to your site as well :D
     
  13. karupoiss

    karupoiss Elite Member

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    I would only go for 0 searches keywords when they turn up as suggested searches in google - that means there is traffic to those kw-s.
     
  14. dandan594594

    dandan594594 Power Member

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    As said if the term is part of Google auto complete there's a good chance it get some traffic.

    This is something I'm testing now. However, you have to make sure the keyword makes sense for people to be searching it, does it have a lot of related or similar variations you could rank for and is it easy to rank.

    A quick example is "blog platforms like tumblr" which is 0 m/s, nothing on page 1 answers this specific question and has a few related terms pop up in "people also asked" section.

    Nobody can say that this term gets zero searches per month, it's insane to think it does! People forget that Google's keyword tool numbers are based on Ad CTR not webmasters collective analytics data.
     
  15. nakamura

    nakamura Elite Member

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    If you think its going to be popular in the future: go for it.

    For example the keyword: iphone 13 camera will have very little to zero monthly searches, but in the future it will be big. If you can build a website around this keyword/niche and become an authority website within the next two years (or whenever the iphone 13 is going to be released) you will bank hard.

    If not, there is nothing to expect from this keyword.
     
  16. Myst3ry

    Myst3ry Jr. VIP Jr. VIP

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    You mean in Keywords Everywhere extension?
     
  17. nigesh

    nigesh Junior Member

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    Yeah!
     
  18. aragates

    aragates Registered Member

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    However, the number of people interested in the topic could be quite low, and I’ve found 0 volume keywords to be pretty hit or miss. If you want to improve your success rate targeting 0 volume keywords, I have a pretty cool trick that I’m excited to share.
     
  19. Myst3ry

    Myst3ry Jr. VIP Jr. VIP

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    Yes, better check it with keyword planner for an accurate number. But as @nakamura said, depending on what keyword it is.
     
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  20. nigesh

    nigesh Junior Member

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    Please, you can share!