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How Good Are Your Title Tags?

Discussion in 'White Hat SEO' started by Darkness, Feb 25, 2008.

  1. Darkness

    Darkness Registered Member

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    So many new and experienced webmasters forget how important the title tags are on each page of your site. Don't let this be you. One thing people will do is have their website name xxxxxxxx.com as the first word in their title tag.

    BAD BAD BAD

    Unless you have a HEAVILY branded website where people are searching your URL in the search engines, you are wasting title tag space.

    You should start your title tag with your most laser-targeted keywords

    Example: your site is xxxxxx.com
    your title tag should be something like:

    Free xxxxxx Tool | xxxxxx Research Software | xxxxxx Generator

    All the things you think people will search for that your site can give them.
     
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  2. blackrain010

    blackrain010 Junior Member

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    Good point. title is for keywords not branding.
     
  3. Buddym

    Buddym Registered Member

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    but don't post your keyword more as 1 time in your title and not more as 2 times in your description.
     
  4. Rusky

    Rusky Registered Member

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    True that. Its not only good for seo but thats what people are reading before they click on your site. SELL SELL SELL with your keywords of course.
     
  5. VSC

    VSC Junior Member Premium Member

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    ... and no more than 3 times in your metatag keywords.
    Yep, the main search engines ignore that tag - but some others still do, so it can't hurt.

    Also, I've found that using the same <title> phrases in my <h1> header tag helps ...
     
  6. Buddym

    Buddym Registered Member

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    I also experienced that it helps and also using that on my sites.
     
  7. gronk

    gronk Newbie

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    and if you want to have the name in your title, put it at the end. not sure how much SEO value the title tage actually holds nowdays, but it is invaluable for clickthroughs in SERPs.

     
  8. trophaeum

    trophaeum Senior Member

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    @gronk: i still have sites that rank for keywords that are NOWHERE on the page except in the title tag... dont underestimate it
     
  9. gronk

    gronk Newbie

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    that doesn't prove anything though. Could be that you have some inbounds that are helping you rank for the keyword. i still think a well developed title tag is important, I just don't think S.E's value them that highly nowdays in terms of ranking.
     
  10. trophaeum

    trophaeum Senior Member

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    errrr, no, trust me, links were CRAP, site was aged but once they were added to the title tag i suddenly ranked for it... you figure it out :)
     
  11. Whisker

    Whisker Moderator Staff Member Moderator Premium Member

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    Some of my titles have a keyword 3 times, it is completely dependent on the niche and keyword. This can only be perfected thru testing, and there is no finite number or standard rule that applies to all sites regardless of the unsubstantiated "advice" on here.
     
  12. VSC

    VSC Junior Member Premium Member

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    That's it, as WhiskerBiscuit puts it "testing" ...

    The only real way you find out for sure what works and what doesn't work is by testing.

    Get yourself some 'splitest' software. You can test tags, headlines, colour combinations - anything and everything, and test to see what brings the best results for your specific niche.

    Then ... with experience, you can begin to 'master' your niche.

    ...... oh - if your interest is in your title tag being seen in the search results, I believe Google only show up to 65 characters (may end on the word if over), and Yahoo 120 - so create a title tag that divides between both.
     
  13. gronk

    gronk Newbie

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    fair enough. I just get a bit annoyed that a lot of authorative figures (eg a lot of "rockstar" SEO's) make statements of fact regarding SEO as if it's gospel, yet nothing is really known for sure. as has been mentioned, testing is the key, and situations are often unique. nice to see the title is still holding some SEO/rank weight.
     
  14. trophaeum

    trophaeum Senior Member

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    they only SHOW so far but they do index upto 200chars, depending on how targetted u want ur traffic, go keyword padding :)
     
  15. VSC

    VSC Junior Member Premium Member

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    Trophaeum ... Borg mind - cool!

    Get a copy of "Six Thinking Hats" by Edward de Bono ...

    Look at NLP (Neuro-Linguistic Programming) ... there are various fun techniques you can use to create different persona that can take charge of different aspects of things ...

    I have 'different states' that I can call on to help guide and focus on different tasks ... as well as having some in 'the background' working on stuff ...

    People to search for are "Richard Bandler", "Doug O'Brien", "Nick Kemp" ...
     
  16. Rusky

    Rusky Registered Member

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    Is it true; the less title words you use the more power they get. So with lots of words in your title your spreading the SEO thiner. Not sure could someone confirm or not.
     
  17. Buddym

    Buddym Registered Member

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    That's my experience.
    don't make the title to large. It's best to keep it short so your keyword phrase is more worth for google.
     
  18. gyaseen1986

    gyaseen1986 BANNED BANNED

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    Good point. title is for keywords not branding
     
  19. benarata

    benarata Junior Member

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    The title is so important its like a headline in a news paper story so that it can be rembered and if you can a play on the keyword. The headline that's thought to be the best one ever is from the NY Post "Headless Body found in Topless Bar". You have 4 to 8 words that need to scream don't click on the the fiveor six sites a head of this site - this is exactly what you need.