My first few attempts at building adsense niche sites hasn't gone all that well for me so far, had some success. But the sites didn't have much content and it was not all that unique, I sort of gave up on adsense sites for a while, and just generally ranking sites. I have learned so much about SEO in this time, but I still don't think im all that great at it really. I have been wanting to build a video game blog for a while now, as video games are one of my passions, it would be a great idea, because it would be on a topic i could enjoy writing about/creating content. But I have had a problem of not being able to find a video game related keyword/s that gets decent traffic and would be fairly easy to rank for and fit for my site. I have spent so much time searching for this magic keyword, and because of that i haven't really decided if I should start building this site without a proper keyword to start ranking for, which brings me to my question. I haven't yet built a site with tons of unique content that is constantly updated, and I know this is really important now for getting traffic. So how far might I go, if say I created 1 unique quality article or more a day for this site but meanwhile don't specifically go out of my way to rank for a certain keyword? I would still do the typical promoting of the site regardless like videos, posting articles on other sites, social, 2.0, whatever else. So do you think I would still manage to get good organic traffic that would just sort of naturally come in from slowly becoming a quality authority site? Thanks.