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How far in advance of a product launch do you try to find affiliates?

Discussion in 'Affiliate Programs' started by mandom, Jun 1, 2010.

  1. mandom

    mandom Regular Member

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    I have an offline customer who is launching a new service in January. I think it's a perfect service to use in conjunction with an affiliate program. I'm wondering how far in advance I should start approaching potential affiliates? The initial product is regionally targeted to the Mid Atlantic area of the US but may eventually be nationwide and is pretty much open to anyone over 18.

    thanks for any feedback. I'm trying to come up with a time line.