Email marketing is an online communication tool that will give you plenty of satisfaction. Dare to follow a valuable email marketing campaign. While it is not so easy, you can get a good number of conversions. Be ready! Those awaited sales will finally materialize. It requires time, a good strategy, a very clear objective and the opposite of what many believe: to have very good technical knowledge in the field. The main reason for failure in many email marketing campaigns is overconfidence and ignorance of those who make these campaigns. Carrying out email marketing is much more than getting a database, prepare a series of emails, give them a title and send. In these lines we will share with you some views on how you should proceed with marketing campaigns to boost your business. Generating databases This is the most important point. The result largely depends on how you compile the users that make up the database; this collection can be done in two ways: Creating a list from potential clients. This is done via landing pages and simple forms on your website. It gives you the option to get visitors to your website that may leave their email to keep you informed. In this way the work to create a database is slow but you will be able to create a database of high quality, since the subscribers have decided on their own that they are really interested in your products and services. To achieve the conversion of any member of this list, it is not necessary that this is very wide between 700 and 1,000 subscribers. In these lists the conversion level is usually quite high. Creating DB from purchases potential clients lists. This is the quickest way to get a database to send promotional mailings from us, but it's less effective and less desirable. Advise only use this option if there is no time to create a list of subscribers and the first email that you send them is to introduce and invite them to allow you to periodically send promotional email or newsletter from you. To achieve the conversion of any member of this list, it is necessary that it is very wide 10,000 subscribers or more. Needless to say, it is better to go natural. Begin today and start boosting your business as you desire.