1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How easy is it to rank aged, high PR websites for competitive terms?

Discussion in 'White Hat SEO' started by darkeagle, Apr 18, 2012.

  1. darkeagle

    darkeagle Junior Member

    Joined:
    Feb 21, 2012
    Messages:
    153
    Likes Received:
    132
    I came across this PR5 website in a health niche that was started in 1999 and it looked like it hadn't been updated in awhile, so I contacted the webmaster to see if I could purchase it. Well, they admitted it hadn't been updated in years but they still wanted $22k even though the site earns them only ~$3.5k per year (there are 100s of pages of quality content and the owner is an MD so probably wouldn't mind just holding on to it).

    My question is, how easy do you think it would it be to rank the website for more competitive keywords in its niche as well as other health-related keywords? The niche has a lot of terms to target (it gets around 20-30 million broad searches a month). Yes, I'm obviously aware it will be easier to rank than a fresh site, but how much easier? $22,000 easier?
    I'm assuming 100% of the website's current backlinking is purely natural (no SEO). Here's a screenshot of its majestic:

    domain.png


    Do you think this could be a good investment at $22k? Or what would be the maximum you'd pay?
     
    Last edited: Apr 18, 2012
  2. SEO Controller

    SEO Controller Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 14, 2011
    Messages:
    418
    Likes Received:
    82
    Gender:
    Male
    Occupation:
    SEO Controller
    Location:
    France
    All links are definately looking natural .
    BTW $22k is too high . If its EMD with some good keyword then it has some value , if its not EMD and only aged and backlinks then 22k$ is too high .
     
    • Thanks Thanks x 1
  3. darkeagle

    darkeagle Junior Member

    Joined:
    Feb 21, 2012
    Messages:
    153
    Likes Received:
    132
    Thanks for the input seofactory. Any other opinions?
     
  4. adward

    adward Power Member

    Joined:
    Nov 22, 2007
    Messages:
    722
    Likes Received:
    221
    You can invest 4K to get the same site. So it's better to save your money.
     
  5. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 18, 2010
    Messages:
    4,663
    Likes Received:
    7,108
    Occupation:
    Generate Leads With FB Ads For Just $1
    Home Page:
    Yeah. $22k is a bad investment on a 100 page site that only makes $3.5k a year

    Tell him $5k Tops!

    And for $5k you can buy a aged domain with PR 5 and add content and do SEO and have it earn at least the same (300+) per month.
     
  6. collegedropout

    collegedropout Registered Member

    Joined:
    Mar 19, 2012
    Messages:
    91
    Likes Received:
    26
    I think the doc is trolling you. 22k investment-- so 3.5K per year, if you keep everything the same it'll be over six years before you can break even! i'm sure you did the math, but imo, its not worth dishing out 22k unless you can break even within two years. who knows information is gold now a day so i'm sure you can figure it out! :)
     
  7. darkeagle

    darkeagle Junior Member

    Joined:
    Feb 21, 2012
    Messages:
    153
    Likes Received:
    132
    Good points, I just thought that maybe since the content has been indexed for over 10 years it may be much easier to move in the SERPs for its keywords with proper SEO. But you're right, $22k is too much I suppose, I just really want the site but the owner won't budge! sigh..
     
  8. risingphoenix

    risingphoenix Newbie

    Joined:
    Nov 3, 2009
    Messages:
    35
    Likes Received:
    1
    Occupation:
    I own a company that buys and sells houses.
    Location:
    Dallas, TX
    I buy and sell houses for a living and come across this type of situation all the time. First all you can negotiate something more than just all cash all up front. Perhaps he will accept some of the money now, and some of the money later. You could literally pay him out of the cashflow of the site. I do this in houses all the time.

    You should also send him a physical letter in the mail every month. Not email. A letter. Just stay at top of the minf awareness and eventually when things change in his life and he needs some cash he will call you first...

    Remember, everything in business is marketing. Just stay in touch and eventually things will change in his life.