I came across this PR5 website in a health niche that was started in 1999 and it looked like it hadn't been updated in awhile, so I contacted the webmaster to see if I could purchase it. Well, they admitted it hadn't been updated in years but they still wanted $22k even though the site earns them only ~$3.5k per year (there are 100s of pages of quality content and the owner is an MD so probably wouldn't mind just holding on to it). My question is, how easy do you think it would it be to rank the website for more competitive keywords in its niche as well as other health-related keywords? The niche has a lot of terms to target (it gets around 20-30 million broad searches a month). Yes, I'm obviously aware it will be easier to rank than a fresh site, but how much easier? $22,000 easier? I'm assuming 100% of the website's current backlinking is purely natural (no SEO). Here's a screenshot of its majestic: Do you think this could be a good investment at $22k? Or what would be the maximum you'd pay?