I have noticed some magazine websites of example viralthread com that are running ton of traffic to some pages of its website and the only monetizing thing that i can see are ads - a lot of ads around the articles, everywhere. Does the owner rely on sending huge but cheap traffic and monetize only on ad clicks ? if that is true it's very surprising that it can be profitable. I was thinking that the owner aims to make some good pages go viral thanks to social shares and get extra free traffic but the pages are so shitty. The share buttons are actually not pushy at all. I can hardly believe that visitors are sharing and coming back to site where are more ads than a content. But who knows! I would like to learn more about this thing if you guys have any idea.