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How does permalink structure influence SEO? And what is best?

Discussion in 'White Hat SEO' started by hatterftw1, Oct 28, 2012.

  1. hatterftw1

    hatterftw1 Power Member

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    I have been reading about permalinks online and see people saying it can affect seo, but I don't really understand how. Like they say to ideally make your permalink simplified and to remove excessive words. By default links are usually your post title, so what if your post title was simplified from the start and only included your exact keyword like "How to Teach Your Dog To Sit" so it would look like how-to-teach-your-dog-to-sit.html Would there be a point to change that permalink to something else, when reducing it any will only not make it your keyword anymore?
     
    Last edited: Oct 28, 2012
  2. hatterftw1

    hatterftw1 Power Member

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    "Recently Google only displays 65 to 70 Characters of a URL " So does this mean the entire URL it will only be read up to 70 characters or are they just talking about the customizable permalink section after your domain http://mysite.com/PERMALINK.html ? Because if it's the entire url then wouldnt it be important to maybe make your domain name as short as possible ? To help make room for you stuff as much as possible into your permalink section?
     
  3. pj413

    pj413 Regular Member

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    You pretty much got it right. The shorter the permalink, the better. So you should avoid having post IDs, dates, etc. In the example you gave, you probably don't need to change the permalink at all, since the post title is the exact match keyword you're trying to target. In other cases, you might want to take the time to change your permalinks.

    For example, if your title is "Teach Your Dog to Sit Without Headaches," you might want to change your permalink from "teach-your-dog-to-sit-without-headaches" to just "teach-your-dog-to-sit" so you're targeting your exact keyword.
     
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  4. keptman

    keptman Guest

    you got it man, use your URLS to your advantage and to describe your content.

    Use keyword phrases in your urls and use a variety. dont just use your tittle description.

    keep it clean for example: Teach-Dog-Sit

    use caps for the first letter of each word, avoid stupid words like: to, is, a..........and use hiphens to tie words together.

    hoped that helped. oh and yes no longer than 65 characters
     
  5. hatterftw1

    hatterftw1 Power Member

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    Sooo if my post title is the exact keyword I should probably not bother messing with the permalink ? Unless it is really long? Like for example I have had some blogger blogs that have long domains like say if my blogspot was can-teach-your-dog-how-to-sit.blogspot.com since that is a fairly long domain from the start wouldnt pretty much all my permalinks get cut off ? and would that effect seo negatively? So should I try to make my domain as short as possible even if that means I can't have my keywords in the domain name itself?
     
    Last edited: Oct 29, 2012
  6. keptman

    keptman Guest

    basically you want to make the search engine crawler's job as easy as you can..... length is not a ranking factor but you dont want it cluttered wit stupid stuff
     
  7. keptman

    keptman Guest

    btw g00gle has a guide on permalinks
     
  8. dubious

    dubious Regular Member

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    Have to interject on this point, having a unique numerical ID in the URL structure is a positive if the post type if desired to be in Google News. Though your other points are valid, if it's an article or post type url it might actually be more beneficial to have IDs in the url structure for scheme purposes.

    But if it's a targeted page with conversion metrics/goals on it, then doing the first directory is always best. ie: site.com/Teach-Your-Dog-To-Sit.
     
  9. keptman

    keptman Guest

    a id tag in the url is not required to be in google news.....and its mostly used for editorial purposes
     
  10. hatterftw1

    hatterftw1 Power Member

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    on a sort of side topic, does having keywords in a domain play a part in SEO currently? for that matter would it matter to worry about having keywords in a sub domain like blogspot?
    Like if I was aiming for the keyword "how to teach your dog to sit" would it be beneficial seo wise in any way to have how-to-teach-your-dog-to-sit.blogspot.com as my domain rather than say teachdogs.blogspot.com ?
     
  11. Kaiser_Soze

    Kaiser_Soze Junior Member

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    Sorry fir necroing, but tons of new threads are pointless.
    So, I have installed the Yoast plugin, which is very noob friendly and all. It strongly advised me that I need to change my Permalink settings to /%post name%/.
    However, changing that makes my posts unavailable ('page not found'). I've checked WP forums and ppl have the same issue. As far as I got it WP developers recommend the ID structure, but is it SEO wise and how much does it hurt it? There are very controversial opinions...