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How does Keyword spy software work?

Discussion in 'Black Hat SEO' started by headspin, Feb 11, 2009.

  1. headspin

    headspin Regular Member

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    For example on Keywordspy, you can enter a website and it will tell you what their PPC keywords are, daily ad budget, etc. How are they getting this information?

    I can understand how they do it if I give them a keyword: They search on Google and scrape all the PPC ads. But I can't see how they do it given a domain unless they go through massive keyword lists and scrape all advertisers. But even so there's no way their keyword list would have long-tail keywords that contain brand names.

    There are dozens of companies offering similar services so I'm guessing it's no major technical feat either, but I just can't see how it's done.
     
  2. kimkils

    kimkils Power Member

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    Does it scrape the keywords from their landing pages as those would likely be the ones being bidded on by them. As for the cost i'm not sure, but i know some other PPC companies allow you to see the price other people are bidding at, for example Miva.
     
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  3. headspin

    headspin Regular Member

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    I'll check on that. So far I only cross-checked keywords from the main index page with the PPC keywords, not any interior landing pages. Of course, there's no guarantee that a domain's meta keywords will be the same as the PPC keywords but the thinking's right.
     
  4. bantoncookies

    bantoncookies Regular Member

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    I never understand how that program works too. I heard some mixed reviews about the software. Anybody has it? And what's your experience with it?
     
  5. Syowred

    Syowred BANNED BANNED

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    Yep scraping the searchengines. They just automated searching for keyword:"XXXXX" and then seeing who shows up in the results (paid and organic). Display it in a pretty website and charge you $70 a month.
     
  6. Syowred

    Syowred BANNED BANNED

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    Affiliate espionage is a firefox plugin that will do much the same for you. It's slower since you are collecting data for yourself but if you are looking to get into a new market it can be quite valuable.
     
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  7. deadzed

    deadzed Registered Member

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    You have to put something like the following in your htaccess file
    Code:
    <Limit GET HEAD POST>
    order allow,deny
    deny from 74.53.36.242
    deny from 65.39.72.142
    deny from 66.34.204.26
    deny from 66.34.0.
    deny from 66.34.255.
    deny from keywordspy.com
    deny from keywordspypro.com
    deny from spyfu.com
    deny from spyfoo.com
    deny from foospy.com
    deny from fuspy.com
    allow from all
    </LIMIT> 
    More info here:
    masterlesssamurai.com/ppc/how-to-prevent-spy-bots-from-snooping-around-your-ppc-campaigns/
     
  8. calm

    calm Registered Member

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    report them?:confused:
     
  9. the_demon

    the_demon Jr. Executive VIP

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    Yeah, I noticed these guys once or twice on my server. I gave them a good old PERMA-BAN!

    @deadzed Thanks for that IP range will be adding that to my existing list.

    ... I block all proxies*, keyword spys*, and anyone who even looks like a problem. If someone screws with one of my sites they get banned server wide.

    * That I detect of course. Hard to get 100% of them.
     
  10. bodkin

    bodkin Newbie

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    It's not a "live" scrape. They regularly scrape for various keywords and build up a database. That's why they're able to show you older ads too as well as the current ones, as well as allowing you to see ads by site.

    But since they obviously can't search for everything every day, their database is far from complete.

    Bod