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How does Google tell the difference between overoptimization and branding?

Discussion in 'Black Hat SEO' started by turdface, Feb 1, 2014.

  1. turdface

    turdface Supreme Member

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    It's a bad idea to have too many backlinks using the same anchortext.

    Now it's all about branding. Use your company's name in the backlinks.

    But how does Google tell the difference between a lot of backlinks using your company name and using too many exact match keywords?

    They're the same from an anchortext standpoint. If your domain is domain.com and 50% of your backlinks say "domain," how does Google tell if that's keyword spamming or if that's just your company name being used in the backlinks?

    If you get a lot of links using your company name which also happens to be your domain name, how is that any different from getting an EMD penalty for using too many exact match backlinks?
     
  2. terrycody

    terrycody Senior Member

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    maybe google can't
     
  3. fxphil

    fxphil Senior Member

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    if your brand is not a generic term you can blast away as it shows ownership of that specific brand and there is no competition for that specific term.

    For instance you own "aj;sfhaskfjhaslkdfj company"


    Well since that's your business and brand you can blast full anchor text "aj;sfhaskfjhaslkdfj" and rank 1st because nobody else will be in competition for owning that term. Branding is ownership and GOOGLE does know the difference.

    How ever if the "aj;sfhaskfjhaslkdfj company" does shoe repair and you try to capitalize on " show repair" you will be subject to the same algorithm as every one else.

    This is the same reason why when you type in "Radioshack in Palto Alto, California" no other radioshack or business will pop up no matter how hard someone elses wants to out rank it, it just won't happen. THE BRAND is the most power search term.
     
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  4. noseo

    noseo Regular Member

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    It's actually a very good idea to make your "brand" into Exact Match + XXX or some variation.

    So if you are interested in showing up for "Las Vegas Lawyer" then your brand should be "Las Vegas Lawyer John Doe."

    No, Google can't punish you and can't do anything but promote your site to the top if you do everything else right (register this as a legal business name, do correct local and organic seo, etc.).

    Google may no longer be promoting EMD as much but that just means that Google is looking for other signals regarding what your official business name is. Provide those signals and include your keywords in that official name.

    (This is just the Yellow Pages all over again: 1 Best Plumbing, Acme Plumbing, etc. They make the rules, you exploit them.)
     
    Last edited: Feb 1, 2014
  5. Jodly

    Jodly Regular Member

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    Well, there's a difference between a brandable domain and an EMD. E.g. howtoloseweightfast is not an emd, and therefore not a brandable domain. Something like QuickFitness, though, is brandable.
     
  6. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Do not kid yourself, Google gives a fuck about no ones site that is not paying them millions a month in Adwords adds. The big companies are immune to Google penalties and the little sites will be slapped as and when Google feels like, whitehat, grey hat, blackhat anyhat sites.
     
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  7. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    This is not about brand names, but it should give you an example of how they work - apparently they had a similar problem in the beginning with people's names - and how a search for a person needed to be interpreted differently, so to combat the issue, they teamed up with a big directory, and imported a list of all names ( not sure on the scope but I think it was on a very large scale), then they analysed all those names to determine the characteristics of names.

    Now days they have algorithms to determine word relationships, names , languages and so on.

    based on that I would imagine they can also determine what is a brand word as well.
     
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  8. CashSparda

    CashSparda BANNED BANNED

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    Google don't give a fuck about small websites
     
  9. lmxftw

    lmxftw BANNED BANNED

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    by comparing your anchortext with your hreferrer ... if they're 50% similar they're considered branding, if not they're considered keyword anchors
     
  10. SEO LORD

    SEO LORD Junior Member

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    If you have some unique content than these can go unnoctice, but you have a significant amount of duplicate
    content that where the problems start and google find out that some unethical practice going on according to thier standard.
     
  11. lord1027

    lord1027 Elite Member

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    Brands are not great keywords... How many searches did "facebook" have before the company was created?
     
  12. turdface

    turdface Supreme Member

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    I think you meant howtoloseweightfast IS an EMD.

    But there's no different between an EMD and a brand.

    If your company is called "How To Lose Weight Fast" and you get a bunch of backlinks with that text, that's branding.

    If your website is called "How To Lose Weight Fast" and you get a bunch of backlinks with that text, that's overoptimization.

    But the URL and the backlinks are the same.

    So that's why I'm asking what is the difference between the two. Google must have something its using besides just seeing if the backlink matches the URL.
     
  13. turdface

    turdface Supreme Member

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    Can you elaborate?
     
  14. turdface

    turdface Supreme Member

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    That has nothing to do with this thread.
     
  15. Laubster

    Laubster Senior Member Premium Member

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    Brands don't have commercial intent, meaning advertisers don't spend money on them. Further, non-mega brands (apple, amazon), don't get very many searches. This is what separates them. I personally combine 1-2 of the root keywords from my keyword phrase with a brand name for all the domains I buy now. Allows me to get my anchor text in there a lot without using any keywords people are searching for or bidding on. For example, GregsPayLoans.com and blast the shit out of it for gregs pay, gregs pay day, gregs pay day loans, gregs day loans, gregs day pay (assuming you want to rank for pay day loans, just an example).
     
  16. turdface

    turdface Supreme Member

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    You're meaning it has to do with number of searches?

    Lots of searches = keywords, few searches = brand?

    I've had EMDs that wre overoptimized get penalized that wre low search volume keywords.
     
  17. StraussCan

    StraussCan Regular Member

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    N one knows that.