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How does Google analyse social signals for a website?

Discussion in 'Black Hat SEO' started by kaliv, Aug 31, 2013.

  1. kaliv

    kaliv Newbie

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    Does someone know how Google realizes if a page or a website is receiving a lot of social signals? Is it because it crawls content on sm platforms (e.g. Facebook, Twitter, etc.)? Does it consider the content of widgets on a page, for instance, Tweets: 17, Facebook Likes: 238? Is there a case study which tested this or do people assume those factors?
     
  2. scorpion king

    scorpion king Senior Member

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    Yes search engines crawl pages from social networking sites, simply like how it crawls other websites and count our backlinks.
    Wigets on a page doesn't maters, google bot ignore contents on wigets.
    But likes, comments, tweets, re-tweets, +1's pf your website's social media pages counts here.
    There may be a case study or thread about it search it your may find one. Also look for '2013 ranking factor' - if i am right 1st ranking factor is social signals.
     
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  3. Endire

    Endire Elite Member Premium Member

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    Kaliv,

    There is evidence out there that suggests social signals are very important ranking factors however I doubt you will find any documentation on how Google is doing it. I think your best bet would be to review patents filed by Google on its search algorithm. Keep in mind though that just because Google files a patent doesn't mean they are utilizing the technology.

    Best,

    Shawn
     
  4. ja1myn

    ja1myn Senior Member

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    As someone already mentioned, Google spiders do crawl pages of social networking sites like Twitter and Facebook. If you are trying to figure out what needs to be done as far as social signals for your website, I believe it comes down to consistency and how interactive each account is as a whole.

    For example, I've ordered Facebook Likes to a few of my websites and it did something for like a week or two which helped but when they stopped coming in, the positive rank movement stopped. Same thing when I ordered Google Plus 1's. Matt Cutts recently said that Plus 1's aren't a huge rank factor, so what that really means is that Plus 1's are probably a decent rank factor. I think maybe if I kept buying a consistent amount of Plus 1's I may have seen continued positive movement but who knows.

    When I bought Retweets, that seemed to be pretty beneficial. Results lasted longer than the other types of social signals.

    Like I said though, I think it's a mix of consistency and the accounts that are doing the Liking or Retweeting or Plus 1ing. What I mean by that last part is it probably looks better if each account that Retweeted your Tweet was Tweeting other similar links. Just like how it's better for your backlinks to be relevant to your site than totally irrelevant ones. Now, of course that may or may not apply to your industry, but you get the idea.
     
  5. beaddve

    beaddve Junior Member

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    Social signal is important for ranking surely, but does Google look for the quality of retweet, like, comments, +1 etc?

    I am sure Google aware those traffic exchange sites such as addmefast.com...
     
  6. ja1myn

    ja1myn Senior Member

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    They're definitely aware of sites like that. Who knows how they handle it though unless they're buying into it.

    It's also pretty vague as to how Google determines the quality of a social signal. I'm guessing they look for sentences that make sense and keyword density maybe? But then again that's kind of hard to do especially for tweets since they are often written with shorthand.
     
  7. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Social signals does not mean rank. On the other side, Rank=Social signals.
    Everyone who thinks that they will boost their page up in the SERPs is on the wrong way.
     
  8. ja1myn

    ja1myn Senior Member

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    I get what you're saying. But does this mean you don't think those added social signals once you do rank help you rank higher?
     
  9. hpv222

    hpv222 Power Member

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    Most of the social sites have an API that can give you the number of tweets, shares, views, posts, etc. for any site. I have created a little software that does that, although haven't updated it in quite a while. There a plenty of sites that show this data too ... if this is what you are asking. Getting the number of various social signals is pretty easy, now if you are asking how Google is evaluating this data and how much it is taking into account, then that's a different story ;)

    m.png
     
  10. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Forbes.com get around 40K signals (shares, tweets, linkedin shares etc..) in just 24h time, each day. Those are real people and those real people share this cause they are either on a mailing list, or they found an article through SE or social sites. All this didn't happened cause tehy had a lot of Social Signals. It is vice versa, social signals happened cause they have huge authority....they had huge authority before somebody said how social signals are important (and they are not).

    You won't rank your site just cause you have 1000s of fake social signals. Social signals won't help you. I have real social signals for some random article on topics where some huge authority niche sites have zero social signals, and you know what?- They are ranked first and I am ranked on the 2nd page.

    People-Forget about social signals (at least for now). Maybe next year or when Google buy Facebook/twitter/LinkedIN. If this happens social signals will have value for Google, but even then it won't mean much, cause in my opinion social signals are very easy to manipulate and the value of social signals is in the rank of....idk, some crappy, spammed to death, directory, 2 way link.
     
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