How Does Bing Ads Compare to Google Ads in 2025?

maktouma728

BANNED

Aug 21, 2025

15

10

• Sep 21, 2025

• #1

Although I have primarily concentrated on Google, I have heard that Bing still converts well in some categories. How does the return on investment (ROI) of Google Ads and Bing Ads compare for campaign managers?

 

Lucas Agency

BANNED - Failed to resolve a dispute

Feb 8, 2018

310

164

• Sep 21, 2025

• #2

Google’s got the volume but it’s a fight and CPCs are high. Bing’s smaller but cheaper, and the older desktop crowd makes stuff like finance/insurance hit way better. Just depends where your offer fits.

 

M

Moonflare

Registered Member

Sep 4, 2025

63

32

• Sep 22, 2025

• #3

Bing Ads usually have lower CPCs, so if you target the right GEOs or niches, you can grab cheaper conversions compared to Google.

 

R

Ravenlash

BANNED

Sep 4, 2025

50

18

• Sep 22, 2025

• #4

Google Ads still dominates in total search traffic, so it’s better for campaigns where volume and scaling fast matter.

 

knightm

Supreme Member

Nov 26, 2011

1,209

314

• Sep 24, 2025

• #5

Bing Ads can give cheaper clicks and good returns, but Google Ads is still better for bigger reach and more people.

 

BrianCox6566

Newbie

Dec 22, 2023

30

7

• Sep 24, 2025

• #6

You're right to explore beyond Google while Google Ads dominates the market, Bing Ads (now called Microsoft Advertising) can deliver strong ROI in specific scenarios.