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How does a term in quotes have more search results than the same term without quotes?

Discussion in 'Black Hat SEO' started by mollah, Jan 4, 2010.

  1. mollah

    mollah Power Member

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    I just saw this.

    wtf is going on? By definition, the term WITHOUT quotes has to have more results, but it is not the case.

    Anyone can explain?
     
  2. thedorf

    thedorf Senior Member

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    I saw something similiar a month or two ago. After about 4-5 hours (maybe a day or so) it reversed and went back to normal for the search term. Don't remember what the term was though...
     
  3. StinkyBooBoo

    StinkyBooBoo Junior Member

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    I also notice that same thing from time to time. Usually when I see that happen, it's for key phrases, without that many competing pages. I'm not exactly sure why that happens either though, but it did confuse the hell out of me the first time that I saw it.

    And of course at the time that that happened I was trying to show a client how I could rank him for a certain key phrase, and that his niche market had very few results. and I told him to put quotes around it... and then the damn number INCREASED. I was like WTF!!

    But I still got them as a client anyway.
     
  4. Jekashi

    Jekashi Regular Member

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    It happens because Google updates exact matches before it updates broad matches. It's something to do with "keywords in a certain order" and "keywords order in a certain" being ranked independently and then the broad match phrase consisting of a combination of the two.

    That's how I understand it, at least.
     
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  5. mollah

    mollah Power Member

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    thanks.