How do you/your SEO firm stand out from the crowd? Do you believe that one SEO firm is better than the other? or that someone does MORE to obtain better rankings? Or is there no way of really knowing because its all up to Google? We are doing a lot of relevant blog comments, wikis, directories, forum posts, etc... a well rounded variety of links. We are also putting branded keywords as well as natural looking anchor text like "click here" We are also doing guests posts, social media and videos. What else can we be doing to improve our seo/rankings?