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How do you SEO an e-commerce site?

Discussion in 'White Hat SEO' started by Techxan, Jun 25, 2014.

  1. Techxan

    Techxan Elite Member

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    My world is local SEO.

    I have acquaintance who has an e-shop selling toner and ink. He is asking me if I wikll take a look at his site and make recommendations.

    In my world, citations, reviews, and content marketing are the mainstays.

    Can someone gve me some pointers on how to evaluate and do SEO for an e-commerce site?
     
  2. pxoxrxn

    pxoxrxn Supreme Member

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    This. Why would it be any different?
     
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  3. SEO_Alchemy

    SEO_Alchemy Senior Member

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    You just have a shit load more keywords to deal with :)

    Biggest mistake e-commrce site owners make (and their SEOs) is thinking they are going to rank all their product keywords on their homepage. If it's a novelty/small niche product store you can rank a lot of terms by targeting the category pages with links i.e http://www.mysite.com/blissbrandgadgets for those products of that brand. For the products themselves just have a system where each product page has a unique title with the keyword/product name/model name etc as title and in content... alt img, you know the usual. Depending on site authority and current rankings, smaller/less know product pages should appear in SERP plus shopping feed results on their own ( you need to set up Google Merchant Center Account for this)

    https://www.google.com/merchants/signup

    looks like bing has something too (been a while since I did e-commerce work for someone)

    http://advertise.bingads.microsoft.com/en-us/bing-rich-captions

    Biggest issue is having unique content descriptions for all items, and keeping them up to date when new inventory arrives. You should source someone on their retails staff to be responsible for entering this on a day to day basis as part of their job.

    Little things you can do for traffic/social signals/links to help with SEO for products is integrate their fanpage and twitter properties, and have a staff member post daily specials, product highlights, etc. again as part of their job.

    Then its a process of picking your battles as to which products, which categories etc are worth creating link building campaigns for weighing on on how heavy the big boy (ebay, amazon, etc) presence is in these products.

    It's a freaking pain in the ass :)
     
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  4. Techxan

    Techxan Elite Member

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    What do you do when the pages are created dynamically from a database, and do not exist until searched for?

    Since I do Local SEO (and local SEO is completely different from other type of SEO), I do not know, that is why I m seeking direction.
     
    Last edited: Jun 25, 2014
  5. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Rank the article/whatever that will then point the visitor to that page.
     
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  6. Aty

    Aty Jr. VIP Jr. VIP

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    Below is a guide that might help you:

    Code:
    http://www.kipdo.com/downloads/Ecommerce-SEO-Guide-v1.pdf
     
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  7. Reyone

    Reyone Elite Member

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    Local SEO is no different from any other type of SEO, you just play with local listings... but you should do that as well for "normal" SEO if there is a business behind (unless you are just ranking for their business name duh... in which case is the easiest thing to do, local directories & citations...). I've ranked tons of "job+city" URLs and really... you can't just say it is "completely" different.

    In regards to ranking an eCommerce site you just do it as you would do any other website. Add content to those URLs you are looking to rank, optimize the images and the product images and then just get on with it.

    I'd simply suggest to do marketing instead of plain SEO... your SEO efforts will receive massive benefits and you will be able to drive traffic from many other sources. Get their brand out there and make it famous!

    Best of luck with it.
     
    Last edited: Jun 25, 2014
  8. zee007

    zee007 Senior Member

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    Great question by Texan. I was looking for this info as well and I agree with him that directories/citations will not be very effective with an e-commerce site. Some elements will never chnage for all SEO campaigns (such as on-page), but off-page SEO tactics would change quite a bit depending on the site.

    Anyone have experience successfully ranking large e-commerce websites? One thing is for sure, you cannot do link building for each and every single product. The best approach would be to target the broad category pages and hope the link juice will drop down to individual product pages.

    Looking for an expert to chime in here
     
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  9. keywordspot

    keywordspot Jr. VIP Jr. VIP Premium Member

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  10. AutoSeoPro

    AutoSeoPro Regular Member

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    All advices above are great. You should focus on overall domain authority(building quality links to main page and different pages of website), on quality onpage seo (as many unique product descriptions as possible), on longtail links to product pages.
     
  11. SEO_Alchemy

    SEO_Alchemy Senior Member

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    ^^^

    This. I once had a guy who wanted to rank premium clothing designer gear . I told him straight up, you'll never rank those products above Macy's Nordstrom, etc. So instead of ranking the product pages, we created "brand highlight/history" pages on his blog, and ranked those instead. Then you're just dealing with an article style rank project, and you can have tons of content, and just rank that 1 page for some brand related keywords and have it link/pre-sell your traffic onto the product pages.
     
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  12. Techxan

    Techxan Elite Member

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    I quit reading at:

    Thank most of you for your input.
     
  13. Clifton Allen Says

    Clifton Allen Says Junior Member

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    Home Page:
    Code:
    http://www.searchenginejournal.com/18-killer-ways-to-make-your-e-commerce-website-seo-friendly/64915/
    Code:
    http://blog.kissmetrics.com/seo-for-ecommerce-websites/
    these are over 6 months old, but usefull.
     
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