I have 3 clients I'm going to meet with on Tuesday and I want to get everything straight before getting the check. I've done a local SEO site in the past and it was a breeze, my main question is should I use black hat OR white hat methods? ...Or a bit of both? All of my clients generally have keywords (way) under 1000 exact searches so ranking them on the first page shouldn't be a problem. I figure I can easily rank their sites with services on BHW or a couple fiver gigs. After their website is ranked for the targeted keywords what do you do to maintain it other than monitoring it?I've noticed that they generally don't need much work if you keep up with G's algorithm changes. Will a simple drip feed work to keep it high in the SERPs?