How do you measure the quality of your backlinks?

Here I have prepared a checklist of KPIs that people used to follow while determining the quality of a link.

• DA/DR.
• Organic Traffic.
• Link type should be Do-follow only. No sponsor tag or no-follow links.
• Check if it is indexed on Google or not.
• The number of Unique Referring Domains.
• Relevant or natural anchor text.
• Alexa Rank.
• Trust Flow.
• Citation Flow.
• Spam score.
• The number of outbound links.
• The number of inbound links.
• Social shares.
• Site and Page relevance.
• Referring IPs.
• Domain Age.
• Link Location- header,footer,left sidebar, right sidebar,body.
• Quality of the keywords they are ranking.

1. DA/DR - Must be higher than my website. It should be 30+ at least.
2. Organic Traffic - Check the trend of organic traffic growth. Organic Traffic should be a minimum of 5k on Ahrefs.
3. Link Location - Body.
4. Link Type - It should be Do-follow
5. Spam Score - Under 5 %
6. The number of outbound links - Fewers the better.
7. Site and Page relevance - Similar niche or relevant sites.
8. Relevant or natural anchor text.
9. Indexing Status.
10. Referring IPs - To check PBN.
11. Quality of the keywords they are ranking.

Seo Captain said:

At the end, the impact we see will help to analyse whether more links from that site is worth it or not.

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Janvi Arora said:

Getting backlinks from the unique domain is more effective than building backing from the same domain. I usually prefer to get only one link from a unique domain.

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HenrySEO said:

Sounds like a bit of a shag to check all of those - my #1 go-to is whether the donor article has traffic, is indexed for the keywords I want and is (hopefully) an important article relating to my business and niche

RD is a nice one of course...

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krishnaverma said:

Different clients have different criteria. But an authority blog will pass all parameters.

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1. DA/DR - Must be higher than my website.

mizan6e65 said:

1. Site traffic and traffic quality
2. Their intension of selling backlinks
3. Link type

That's it. Though i like to work with zero backlink. We'll earn them free automatically for free.

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Bilal343 said:

I have seen different approaches with different clients.
Somewhere, It may make sense. Because everyone has their own objective of building links. It depends on the competition of that particular niche they are working in as well.
Whatever, a quality link is what everyone wants.
But unfortunately, in most cases, lack of knowledge is a drawback in building links.
Most people run after vague metrics and end up losing money and time.

Here I have prepared a checklist of KPIs that people used to follow while determining the quality of a link.

• DA/DR.
• Organic Traffic.
• Link type should be Do-follow only. No sponsor tag or no-follow links.
• Check if it is indexed on Google or not.
• The number of Unique Referring Domains.
• Relevant or natural anchor text.
• Alexa Rank.
• Trust Flow.
• Citation Flow.
• Spam score.
• The number of outbound links.
• The number of inbound links.
• Social shares.
• Site and Page relevance.
• Referring IPs.
• Domain Age.
• Link Location- header,footer,left sidebar, right sidebar,body.
• Quality of the keywords they are ranking.

But to be honest, I don’t follow all the KPIs mentioned above.
Here are my KPIs:

1. DA/DR - Must be higher than my website. It should be 30+ at least.
2. Organic Traffic - Check the trend of organic traffic growth. Organic Traffic should be a minimum of 5k on Ahrefs.
3. Link Location - Body.
4. Link Type - It should be Do-follow
5. Spam Score - Under 5 %
6. The number of outbound links - Fewers the better.
7. Site and Page relevance - Similar niche or relevant sites.
8. Relevant or natural anchor text.
9. Indexing Status.
10. Referring IPs - To check PBN.
11. Quality of the keywords they are ranking.

Let me know if I missed any key metrics.

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Bilal343 said:

1. Spam Score - Under 5 %
2. The number of outbound links - Fewers the better.

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