For example, there is a thread on BHW that has to do with Craigslist, and selling an old/used washing machine, only to tell the person interested, that it's too late, and has already been taken up. You then offer them an alternative, and link them to a CPA offer related to that item. Now, would thinking outside the box be replacing the old/used washing machine with an old/used lawnmower? I think not. I would call that "spinning" a method, because your just replacing items, the method is still the same. Is their some sort of logical thought process that takes place, certain questions you ask yourself such as "How can I get someone to e-mail me", or something? Is it heavy research and demographics (I was horrible in micro/macro economics)? Is it all just random dumb luck, as your watching TV, you think "Oh, that's a good idea!", and rush to write it down? Do share your experiences, I'm starving to learn.