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How do you know to choose between making a blog, forum, or sole landing page for ppc.

Discussion in 'Blogging' started by michaelfekade, Sep 29, 2013.

  1. michaelfekade

    michaelfekade Newbie

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    Hi,

    What factors do you review when you choose whether to make a blog, forum or just a landing page or a combination of them and other types of sites?

    When is it optimal to make a blog on a niche and when is it optimal to make the others?
     
  2. Endire

    Endire Elite Member Premium Member

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    Michaelfekade,

    I would say it depends on your goals but in general if you have some sort deal were you don't want your visitors to be distracted, you should just have the single landing page (note that landing page is any page that a visitor lands on after clicking a link or ad). If you have a broader goal of selling different products say as an affiliate, then a blog works better because you are attracting people who may not be in a buyer stage. Same thing for the forum although I don't know why you would go to all the trouble of making and promoting a forum just to monetize it with ads unless you were really into that kind of thing.

    Best,

    Shawn
     
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  3. Royalserviceteam

    Royalserviceteam Power Member

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    For me just a landing page works fine.
     
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  4. lbdag

    lbdag Junior Member

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    What ever you do, don't sit back and think about to long or you'll never get the job done. Also check fiverr gigs, I've seen people installing custom forums and blogs dirt cheap. Maybe you should do both. Good luck ;)
     
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  5. webhostingproviders

    webhostingproviders Jr. VIP Jr. VIP Premium Member

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    First of all it all depends on your goal, you build

    a) Blog: to give information about your product, company, about yourself etc...
    b) Forum: to engage people to discuss some ideas , brainstorm, share something etc...
    c) Landing Page: are usually built mainly for 2 purposes either to sell your product or let users to subscribe with the company, event etc...
     
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  6. Rank 360

    Rank 360 Jr. VIP Jr. VIP

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    Sticking to the replies above.... Obviously, its depending on your target..
    Targeting your Business, then go with the Landing page...
    If Just to make people to know about your services, Go with the blog and get deliver your services through contents....

    All the best.
     
  7. ProSEO Show

    ProSEO Show Regular Member

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    Yeah it really depends on what you're target audience is, what your product / service / means of monetizing the campaign is, etc. You can't just say "blogs are the best for ppc", because there are so many factors involved in optimizing the landing page - ie; the content of the landing page (rather than the CMS used to create it), what the target audience will be more attracted to, is it an older or younger crowd (older folks might need a website that's easier to navigate, while newer generations are accustomed to intricate websites - but of course you should make navigation somewhat streamlined either way). Just some stuff to consider over the CMS...
     
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  8. ipodtouchhackerisher

    ipodtouchhackerisher Senior Member

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    If could give us an idea on what your wanting to promote we could help you a little better. (not specifics) But whether you wish to promote affiliate products, ppc, ppd, or even cpa offers.
     
  9. ipodtouchhackerisher

    ipodtouchhackerisher Senior Member

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    Nevermind in the title you said cpa. Since you plan on doing cpa it breaks down to whether you wish to promote a single product or multiple products. Single product would be a single page landing website. Multiple products I would go with a blog.
     
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  10. spmcnerd

    spmcnerd Regular Member

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    Landing and or Blog. Before you create blogs make sure you wanted to write a lot of good articles. Before you create Landing make sure you are good with 1st impressions and don't forget gimp-n-photoshop. With the G changes, write your own map! Good luck
     
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