White hat SEO takes time, quality content and a commitment to your brand and this is exactly what makes me so hesitant to choose a niche. I feel like you need to choose a niche that truly interests you that you can build great content in. But it's so difficult to choose that. While I have many interests, I'm not sure any of them are things I could produce absolutely outstanding content in. How have you guys decided on your niche? Do you just blog about something you are super knowledgeable in and was it a fake it till you make it kind of thing?