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How do you get your SEO customers?

Discussion in 'Making Money' started by youtalk, Mar 17, 2013.

  1. youtalk

    youtalk Regular Member

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    How do you identify and locate your customers for SEO projects?

    Do you sign them up on a per basis job, weekly, monthly, etc
     
  2. siihihi

    siihihi Regular Member

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    We always have a contract per thing we do :D
     
  3. carlikito

    carlikito Regular Member

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    For one, businesses already spending money on PPC or paying for leads tend to be easier to switch to SEO or to have them implement an SEO campaign as well.

    Always monthly.
     
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  4. mikeydell

    mikeydell Senior Member

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    Here is a example of what worked well for us a few years ago when we were building up clients,

    We would first identify clients already spending cash with google adwords, after that we would go to whois, and see how long the domain has been registered, we were having the best results with people who were online with there domain for at least a year.

    Next thing we did was try and nail it down to the ma and pa type sites, example one of our clients still to this day is a woman who created a accessory for women for iphones . When we contacted them I actually contacted her by phone and spoke with her about the bags and gently went into the seo side of things, asking her how much she was spending on ppc etc, to be honest, I was shocked when she told me she was spending around $4,000 a month for over 6 months straight, and was in the red for almost $20,000. After speaking with her for awhile I offered our first month service at $1,000 and helped her decrease her dependency on adwords by $1,500 the first month, as my sales pitch was basically that trying my service for a month basically costs her nothing and she saved $500. She was happy with the results the first 30 days, and continued with us. 3 months later she wasnt using adwords anymore, and was spending $3,000 a month with us, but now averages close to double that in sales.

    Now obviously this doesnt work all the time, but if you are confident about your services, and your a good salesman, I still believe to this day, phone contact is tops in this business.

    And for contracts, be flexible, offer 1 month, quarterly, or annually. Normally when talking on the phone with them you should be able to get a good idea on how far to push.
     
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    Last edited: Mar 17, 2013
  5. SEORasta

    SEORasta Senior Member

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    ^^^ This is a good idea. On this subject, did you ever get clients using your method but contacting via email? As of right now our clients come from small business forums and word of mouth.

    Thanx
     
  6. youtalk

    youtalk Regular Member

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    Does anyone just target local businesses?
     
  7. mikeydell

    mikeydell Senior Member

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    Id say were averaging around 5% of our customers coming to us via email. My humble opinion is people today are getting really skittish about paying out money to someone just based on a email relationship. And I believe this rings true specifically in the smaller markets. Now granted alot of our leads do come from email, but conversion to customer without a phone relationship is very small.

    I suggest the ma and pa sector of internet simply because they are easier to talk to, easier to get a feel for what they want and where they want to go. We are still amazed to this day on what a small ma and pa type website spends in adwords alone with no blueprint, or direction. Many of them are just spending blindly with no finish line in site. And that is where A good seo salesman comes in.
    Give them direction, Give them a finish line goal, and give them a real value and a good price. Most of them will really have no problem giving you a shot if you can get a real answer out of them on what there spending on ppc. And if you use my example above, you are going to have a good conversion. It's hard for them to say no when you present a plan that lets them use your service without spending a dime more than they already are.

    And as everyone knows, word of mouth sales cannot be beat. 40% of our customers were word of mouth based. Make one person happy and make them money, and you will have a flood of customers. Piss off one customer and you lose 10.
     
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  8. youtalk

    youtalk Regular Member

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    you always give great detail. Thank you for that.
     
  9. youtalk

    youtalk Regular Member

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    When dealing with a new customer, how do you put together your plan of attack?

    Do you build the basics (Facebook, twitter, web 2.0, local registered, etc.), and then start working on whatever your plan is with them?
     
  10. alizaman

    alizaman Registered Member

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    My friend hired a marketing professional who prepares presentations, present SEO proposals in front of clients and take his commission in monthly service fee.
     
  11. Adam718

    Adam718 Senior Member

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    I offered SEO to people I already know (acquaintances, family friends, etc.) because EVERYONE with pretty much any type of business can use SEO. I offered them cheap rates and showed them a good service, and after that they referred me to other clients, which in turn referred me to other clients, and so on. Word of mouth is the BEST way. I hate finding and selling to clients. I want clients calling me saying they heard good things and want me to start asap ;)
     
  12. youtalk

    youtalk Regular Member

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    I don't mind selling them, but I'm wondering if people really get clients from the "$199 a month will give you x, $299 a month will give you y, $499 a month will give you z" tactics, or is that more of the people that are totally clueless, and buy one of these packages, and never do another service again.
     
  13. youtalk

    youtalk Regular Member

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    Do you all have better luck with these packages above, or a custom package and price?
     
  14. Adam718

    Adam718 Senior Member

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    You just evaluate their website and competition and quote them accordingly. The cheapest you should go is like $300 per month, and that's if they're in a non-competitive niche and they're already not ranking too bad. The average is $500-$600 which clients don't mind paying as long as they get results.
     
  15. youtalk

    youtalk Regular Member

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    I guess it also depends on the company size and products.
     
  16. youtalk

    youtalk Regular Member

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    Do any of you use outside sales people to generate business?