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How do you get Google to show extra details about your site?

Discussion in 'White Hat SEO' started by ShadeDream, Jun 26, 2012.

  1. ShadeDream

    ShadeDream Elite Member

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    This is just an example, I don't know how this works.

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    How does Google choose what to display? I've got a newly launched site that has sub links displayed just like in the example above but it seems to be completely random though quite a good choice in my opinion. Is it possible to choose which one's you want to have displayed? How do you get other sites to display sub links? I've got another site where Google doesn't do this at all?
     
  2. Pilot

    Pilot Junior Member

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    These are called Sitelinks. You can't really do anything in particular to get these to show up. Your page just has to have a lot more authority than the #2 competitor for that keyword. You usually see this for branded keywords.
     
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  3. kiggd

    kiggd Junior Member

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    It's generated by Google. I've heard if you submit a sitemap you have a higher chance of the links showing up. Make sure you have your page set up nicely for the crawler and it should show up after a few days (or weeks).
     
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  4. ShadeDream

    ShadeDream Elite Member

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    So it's pretty much random and the best way to get this working would be to use a sitemap? Funny thing is that on the newly launched site there is no sitemap and on the older one I have a sitemap but nothing.
     
  5. Pilot

    Pilot Junior Member

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    It's not random and you don't need a sitemap (although it would probably help). Like I said, your site has to have AUTHORITY for the specific keyword that is being searched for. Sitelinks are on a keyword-by-keyword basis not a site-by-site basis.
     
  6. ShadeDream

    ShadeDream Elite Member

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    The newly built site has site links when the name of the site is searched. The other site that I've got, has been around from 2010 and doesn't show any site links when the name is Googled even though no one else uses such a name. I guess this is due to high competition?