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How do you define Incentivising offers?

Discussion in 'BlackHat Lounge' started by TheSlugClub, Nov 23, 2009.

  1. TheSlugClub

    TheSlugClub BANNED BANNED

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    How are offers Incentivised? How do you define that?

    I mail a guy and tell him that he will get a free laptop if he fills out his email, is that incent?

    Or is something like get a credit report from this link and visit us for an interview. Is that incent?

    Well, what isn't incentive?

    If you want a laptop for free, go there and fill out your mail address, and if you wnat a credit report, go here and get one. Is this how non incent is defined?

    Im totally in the dark now, and have no idea if I am doing incent or non incent right now. :(
     
  2. CClark56

    CClark56 Regular Member

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    Never really thought about it too much before but I would say:

    Incent: Fill out this offer (not related to product) and you will receive *item*.

    Not Incent: Fill out this offer (related to product) and get a free *item*

    I guess that's how I would personally class incentive offers.
     
  3. g111k

    g111k Regular Member

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    Hmmm.... I've always thought it was like this:

    Incentive: Do THIS to get THAT
    Non-incentive: Do THIS
     
  4. RandomName

    RandomName Junior Member

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    I'd say that an incentivised offer is one where you are giving the person something so that they take part in the offer - regardless of whether the offer gives them something too (i.e. you are giving them something separate as a reward for filling the offer out, doesn't matter whether the offer gives them something as well) - so you're giving them an incentive to fill out the offer

    RN
     
  5. RandomName

    RandomName Junior Member

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    And to answer your examples, I don't think any of them are incentivised offers - not unless you are the person offering the laptop (not part of the offer).

    So if you were to say "fill in this offer to possibly win a free laptop and ontop of that I'll give you $5.00 whether you win or not" then that's an incentive, if you're just sending them to the offer then that's not an incentive.

    If in doubt though check the TOS for the CPA company or speak to your AM - that'll clear it up.

    RN
     
  6. TheSlugClub

    TheSlugClub BANNED BANNED

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    AMs ban your account the moment you ask them that :D
     
  7. RandomName

    RandomName Junior Member

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    If they allow incentivized offers then I very much doubt they'll ban your account for asking them to clarify what counts as an incentive, but as I say - it'll be in either the TOS or the FAQ of the network you're interested in

    RN
     
  8. ElitePostings

    ElitePostings BANNED BANNED

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    An incentive is something to motivate a lead (person) to do something to receive something they wish. Even the little flash games saying "kill george w. and win a laptop" is almost a double-incentive.