How are offers Incentivised? How do you define that? I mail a guy and tell him that he will get a free laptop if he fills out his email, is that incent? Or is something like get a credit report from this link and visit us for an interview. Is that incent? Well, what isn't incentive? If you want a laptop for free, go there and fill out your mail address, and if you wnat a credit report, go here and get one. Is this how non incent is defined? Im totally in the dark now, and have no idea if I am doing incent or non incent right now.