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How do you compare the value of a Bing ads click vs. a Google Adwords click?

Discussion in 'Yahoo & MSN' started by guest2, Jul 6, 2014.

  1. guest2

    guest2 Newbie

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    When you set your Max CPC for Bing Ads and Google Adwords, do you use the same amount? If not, which is higher, and by what percentage?
     
  2. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    @guest2:

    I deleted your previous thread with the same title.
    Please do not make duplicate threads.

    Thank You - "Wiz"
     
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  3. directaxcess

    directaxcess Power Member

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    Bing has their own tool for checking CPC... Keyword Planner shows CPC for AdWords -- both of those are suggested bids . Keyword Planner is usually higher so you will have to bid higher to get clicks as compared to Bing.
     
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    Last edited: Jul 6, 2014
  4. guest2

    guest2 Newbie

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    To clarify, I'm looking to see if there is a general "percentage difference" between Max CPC bids on Google Adwords vs Max CPC on Bing Ads. For example, have users found that a bid on Google Adwords with a Max CPC of $1.00 is worth 10% less (90 cents) on Bing Ads. It's a generalization, of course...but I'm looking to see if others have noticed a relative difference in value.
     
  5. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    You cannt really compare as Bing ads calculation methods are different than Adwords, same goes for the amount of traffic and quality. Bing works best for US traffic, Adwords is good for the US and worldwide
     
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  6. jmh777

    jmh777 Registered Member

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    Bing is so much cheaper and there's less competition. Same quality i'd say.
     
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