Hello, I recently started building up a Facebook page for my new website. I have a good budget for Facebook ads so I will play around to learn the ropes in the next few days. Here's a video I uploaded on my page and promoted a bit. The organic reach is absolutely HUGE (As my page only has 500 likes for now). That video is getting a good amount of interaction for now. What I fail to see is how does this benefit my page? I get a couple of residual likes but nothing really big, out of all of this I got maybe 5-10 clicks to my actual website which is barely anything. Could anybody helped me understand the usefulness of these 'Viral' videos and pages? It seems to me that the people like and share the video, tag their friends but that's it. They interact only with the video and not my page. If anyone working with Fanpages / Viral niche could help me understand a bit more about all of this it would be greatly appreciated. Thank you!