How do you advertise on ppc? with landing page or direct linking?

Im still new on ppc marketing.. just want to know how many of you guys are using your own landing page, meaning with article and stuff. or direct linking, meaning your own domain redirect to aff link.

thanks

 

I use a combination of both. Just like any shady business you need a legit forefront.

The landing pages are mostly to get approved. I either redirect and set the referrer to my white page, or just blank the referrer.

 

I find depending on what keywords you're bidding on it's good to build a relative landing page with your targeted keywords. I've had a hard time getting approved with direct linking and lowering my cpc. However I do know people who haven't run into any issues with direct linking, I guess it all depends on who you're targeting and what you're offering.

 

Ive never done PPC, but anyone serious with it uses a LP

 

That really depends. Some people know what they can direct link, if it's something that people need to purchase then you generally need to presell them. However for email/zip submits sometimes direct linking works, especially with a 100% ctr.

For example there was a case study somewhere (I forget the link)
His ad looked something like this:

Code:

Going shopping?
Click here to claim your $500 gift card!
http://www.example.com/walmart

This then redirected directly to the walmart gift card offer.

 

I would never redirect right from PPC ever! I capture every name & e-mail prior to sending.

I've amassed a huge list and market other offers to the list I paid for by PPC. It makes my list 100% free and turn a profit. Anything I market to the list is pure profit.

To me, makes no sense to go direct to a affiliate link when you are doing PPC.

If it's free track then that's a different story.

 

I also would never direct link I want to collect the emails and build a list.

 

Brian J and Publisher, what autoresponder do you use to send to the list you create?

 

I use several. 1shoppingcart.com, aweber.com, getresponse.com & analyticapproach.com The other thing that's important is to make sure you have backups to your auto responders.

 

thanks. Just sent you a PM, but I think you've just answered my question Do you use lead magnets at all? double or single opt-in? and do you just send them through to the offer page when they submit their email?

 

My leads are single opt in, that's all that's needed for what I do.

No, I don't just send them through to the offer. I collect more information, then send them through to the offer in most cases.

My auto responders send the offers as well.

 

cool, thanks for the info

 

How exactly do you harvest the emails? Is it like an e-mail submit box at the end of your landing page which also doubles as a link to the offer? Is that tied to a sql database or something?

 

PPC campaign takes them to a landing page where you have an opt in box that when they submit going into your auto responder like aweber, getresponse, 1shopppingcart there are a lot to choose from. they land on a page where your offer is and they receive an AR message with your offer.

No sql database is needed.

 

Hey man, thanks for the quick reply. I'm getting this more. At work we use a service called Mail Chimp, i think it's one of those AR companies you mentioned.

I know i'm about to beat a dead-horse with this next question, but i want to be absolutely sure i understand you correctly... How many times are you showing your offer? Just once through e-mail? All the landing page does is harvest email addresses, then you send the offer to people who have shown interest?

Or, do you show the offer after they submit their e-mail, then you send it again to them in hopes of them signing up if they didn't on your landing page?

 

The offer is only shown once on the landing page. Then as often as you like in your AR or daily newsletter you send out.

You only capture their name & email on the 1st lading page they saw via PPC since you capture it their, no need to capture it again.

 

Thanks a ton, mate. Yay understanding!

 

A targeted landing page with proper keyword density and meta tags will perform a lot better than just direct linking to your homepage.

 

Isn't the advantage to direct linking to see if the offer is worth while then create the landing page and roll it out?

 

It could be if you are talking about running free traffic.

I believe the original question was about having paid traffic going to the CPA offer.

In that case I would never do directly linking as you would miss capturing the names & e-mail addresses of those going directly to the offer who were interested.

When you capture their name & e-mail first, you have them in your AR for as long as they don't opt out. You're able to test other offers in that same niche as they may not have taken the original offer.

Plus you can send them an e-mail and split test your landing pages to see which ones convert best in a test.

You've already paid for the lead/opt in why not squeeze as much from them as possible for the life of the lead, build a relationship with them and they will be more likely to buy from you.

When you send them direct to a CPA offer you loose them and it's a one time deal, you'll never know who they are.