We all have local clients who have everything they need their customers to know about, on their website, but in short paragraphs. So as an SEO, you generally need to add more content. For example, a product page has everything you need to know about their products, but it's just not enough content for page 1 of Google. If you want to increase the word count on a 200-300 word page, but don’t want to lower the conversions of the sales copy, what do YOU do? Stick a 700 word article under the CTA? That's what I think I'm gonna do on every page of my local client's site. I don't want to lower the conversions but I also don't want to make the client look unprofessional. When you're dealing with high end clients, you want to look legit. I know a ton of people on here just hide their content with styling, so the search engines see it but the viewers don't. For example, a real estate company. We have a page ranking on 3rd page of Google, but it's 200 word of content. It's a lead gen page of a real estate agent and there's about 200 word before a contact form that collects all info. Would you stick in a 700 word article titled "7 Reasons You Should Buy Your Home From A Broker" or something different? I kind of have a plan of what I'm going to do, but sometimes the right person chimes in on here and changes everything. I'm going to invite @BassTrackerBoats to share his knowledge, along with others on here who own a local agency.