How do We Rank So High for Some Keywords and Hardly at all for Others?

Discussion in 'White Hat SEO' started by Chiefmonkey, May 5, 2011.

  1. Chiefmonkey

    Chiefmonkey Newbie

    May 5, 2011
    Likes Received:
    Seems like an obvious question but I am a little confused.

    When we first launched our site 10 months ago we immediately got some really nice high rankings for local terms in our vertical.

    However a load of them have dropped way below what I can reasonably explain and yet just few round a particular niche just sit locked in at No.1.

    The search terms we have low results for are particularly competitive locally but our listing have fallen way below many sites that aren't even trying. Yet we are still No.1 for a few other terms.

    Our tactics have been the same for all our search terms so I was wondering if anyone else has had a similar experience.

    The terms we have dropped for are the most competitive locally but it still doesn't add up.

    Is something else happening?

    Any insights from those with experience would really be greatly appreciated.

    Kind regards,