How do they get more than 25 characters in the headline?

Discussion in 'Adwords' started by tacopalypse, Jun 9, 2010.

  1. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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    every once in a while i see an adwords ad with over 25 chars in their headline, which definitely gives them an advantage...

    but how do they do it?
    :D

    EDIT: whoops, nvm
    apparently it's just done using DKI, but the results are unreliable

    Code:
    http://www.google.pl/support/forum/p/AdWords/thread?tid=2d973e8531cea993&hl=en
     
    Last edited: Jun 9, 2010
  2. rxxpertz

    rxxpertz Regular Member

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    DKI is the way to go!
     
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