I googled a very competitive term and found the first site's backlinks all of his backlinks are on sites like these: http://myfoursquare.net/ http://www.terryclothfabric.net/ http://www.taosanctuaries.org/ now what's special about these sites? I noticed 2 things: high PR (4, 5, damn) This guy has thousands and thousands of such sites. when you look at the links in context, they make no sense. they were inserted randomly into normal articles. for example, the article might say Today I went to my LOSE WEIGHT cousin's house and he said he wants to watch a movie. I asked him what DUI LAWYER LOS ANGELES movie he wants to watch and he said.... inserted at random places. What I can't figure out is how he did it. Does he own all these sites? Is he hacking these sites (unlikely) is he paying the site owner a rental fee for these links?