Do you just drive traffic to a landing page provided by the retailer? Do you make your own LP and include it into your site (or build a site around the offer)? I have PPCall banners on my site and I want to start buying traffic and sending it to them. Do I just send it to any page on my site or is it better to have an LP and hope they buy but, if they get interested in the content they will still have an opportunity to call from the banners after they leave the LP. Is a landing page suppose to be part of my site or is a thin affilliate site better or WTF? I built my site for Adsense but I am never going to rank for high traffic KWs so I need to know how to pay to get traffic to the site and to what page to send it. By the way, has anyone used ZeroPark. I think I want KW traffic from ZP.