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How do I target a longtail with a shorttail domain?

Discussion in 'White Hat SEO' started by imlol, Aug 13, 2010.

  1. imlol

    imlol Regular Member

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    The problem is both .coms are avalible and I dont know which one to buy because I want to target the longtail first, but it has less searches.

    This is what I am wondering.

    If I wanted to rank for (flip cell phones) which is available (flipcellphones,com). Does it make sense to buy that and create the pages with other keywords like (flipcellphones,com/for-sale) or (flipcelphones.com/repair) to rank for 'flip cell phones repair'?

    or would it make sense to buy flipcellphonesrepair.com?

    The longer keyword is easy to rank for but has a lot less searches.

    Also the keywords are just used for this example.
     
  2. kez1000

    kez1000 Supreme Member

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    why not buy both and do two sites?
     
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  3. volund

    volund Senior Member

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    I would go with the short domain as that will be your main goal and setup the longer terms on separate pages. What you need to do those is name those pages the exact terms you want to rank for ignoring the domain name.

    flipcellphones,com/flip-cellphones-for-sale

    not
    flipcellphones,com/for-sale

    You want the exact phrase. Then optimize each page that for the term you want to rank it for and start your backlinking. I usually try to find 4-10 related keywords to build a nice pyramid of keywords to support the main term I am going to go for and it works pretty well.
     
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  4. volund

    volund Senior Member

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    A lot of time those long tailed keywords are not really worth building a site around. Just not enough traffic. If you can find a bunch of related keywords like the OP's example that will support each other than it can be worth building a site as the combined traffic is enough to make some money. An added benefit is that the competition is low on those low traffic keywords because nobody bothers with them Put 10 of them together on a site though and it is worth doing.
     
  5. mikewaz

    mikewaz Newbie

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    I've got just the opposite going on for me right now. The short tail generic term has low search volume while a few of the long tail terms have search volumes 20x higher.

    I'm going for the generic, low searched keyword for my domain and target the long tail on pages and categories, but I also plan to buy the long tail domains when available to make a few super targeted niche sites.
     
  6. imlol

    imlol Regular Member

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    I could but there are actually quite a few keywords so I would end up buying about 4 or 5. Also some of the keywords only get about 4k searches a month. Still, thanks, I actually didnt think of doing this.


    Thanks so much. That really helped :)