1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How do I take advantage of old backlinks after buying an expired domain?

Discussion in 'Black Hat SEO' started by Paulie W, Dec 29, 2013.

  1. Paulie W

    Paulie W Regular Member

    Joined:
    Sep 29, 2013
    Messages:
    406
    Likes Received:
    266
    Location:
    Shland
    I bought an expired domain, which has around 90 clean backlinks to it. Now I have a few questions about what to do next.

    1.) What is the best way to bring the linkjuice of these backlinks back to life?

    2.) If the backlink point on the main page, it should not be a problem since the domain name hasnt changed. However, what do I do if the links points to subpages, since these are obviously gone?

    3.) If I can bring at least the linkjuice back to life, do I still have to be careful within the 1st month or can I be more agressive since G00gle may think that this site is already older?
     
  2. HeRBaR

    HeRBaR Supreme Member

    Joined:
    Aug 15, 2011
    Messages:
    1,216
    Likes Received:
    980
    Occupation:
    Sleeping
    Location:
    localhost
    Home Page:
    If you can restore the old pages this is the best way to go.
    You can try to find the old articles using wayback machine at archive.org and start recreating the same old structure of the website.
    If you can't do this at least create new articles that have the same url of the backlinks so the backlinks dont point to 404 page.
     
    • Thanks Thanks x 1
  3. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 18, 2010
    Messages:
    4,663
    Likes Received:
    7,108
    Occupation:
    Generate Leads With FB Ads For Just $1
    Home Page:
    Install Wp and a plugin that can 301 all 404 pages to the homepage. That way you'd still get the juice.

    edit: Or do as HeRBar says.
     
    • Thanks Thanks x 1
  4. FrankJack

    FrankJack Newbie

    Joined:
    Dec 17, 2013
    Messages:
    8
    Likes Received:
    2
    I would probably forward 301 (permanent redirection).
     
  5. Paulie W

    Paulie W Regular Member

    Joined:
    Sep 29, 2013
    Messages:
    406
    Likes Received:
    266
    Location:
    Shland
    Thank you!

    If I restore it, will big G still consider my site as new though?
     
  6. kinlee

    kinlee Supreme Member

    Joined:
    Sep 10, 2012
    Messages:
    1,250
    Likes Received:
    2,325
    Occupation:
    Full Time Foodie
    Location:
    Dreamland
    one plugin for wordpress that you can use to keep all the link juice is called link juice keeper. There's another plugin as well but I can't remember the name off the top of my head.
     
    • Thanks Thanks x 1
  7. MosesW

    MosesW Jr. VIP Jr. VIP Premium Member

    Joined:
    Jun 19, 2013
    Messages:
    410
    Likes Received:
    97
    Gender:
    Male
    Home Page:
    Please bear in mind that if you will use the old domain for a new type of business that is different from the old one, then the link juice will probably diminish over time.
    Best luck.
     
  8. acotut

    acotut Elite Member

    Joined:
    Dec 1, 2010
    Messages:
    2,294
    Likes Received:
    1,040
    Gender:
    Male
    Home Page:
    As other people suggested a 301 redirection should work pretty well in your case.This will help you gain some of the link juice and authority gathered over the years by the expired domain.A great way to boost this strategy,is to build some first and second tier links to the 301 domain (speaking about breaking it to life).