How Do I Monetize This Keyword (High Search KW!)

natewex

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Hey all,

Not gonna give my KW away but its in an unusual niche.

Its basically a city (not too well known!) and then weather after it

e.g. CITYNAME WEATHER

The crazy thing is, it gets 14k EXACT searches a month and has barely any competition! The little COMPETITION box in Google Keyword Tool is only 1/10 green. Also the URL with full KW is available.

But how do i monetize this? Stick up an auto weather script for the city and place adsense ads around it? Maybe some city-relevant offers (restaurants & hotel banners/ads...)?

Thanks! :)
 
Just a quick q, is this advertising through adwords? just to remember that the search tool and the adwords tool are different. Just wanted to ask cuz I made that mistake a while back..
 
Just a quick q, is this advertising through adwords? just to remember that the search tool and the adwords tool are different. Just wanted to ask cuz I made that mistake a while back..

Hi can you clarify your question with google links? Curious minds are following...
 
Okay, this is the search based tool. This one tells u the searches in google with the adwords competition:

http://www.google.com/sktool/#

If you use the adwords tool it will show you more searches but this includes the content network. I do my keyword research now by using this tool then using http://www.google.com/trends to check the data checks out.

tom
 
Im using the adwords tool. This wrong?
 
As a simple rule, to monetize a keyword you figure out what the people searching for that keyword are looking for and place ads for what they would buy.

My Guess:
Someone looking for cityname weather could be someone from that city looking to see how the weather is going to be on a given day for an event they are planning. It could also be someone from outside that city planning a trip to that city around a given time. For the first group you could focus on "event" related ads like camping fishing hunting, bbq, ect. Whatever people would be doing in that city given good weather. For the latter group these people would be traveling. Ads for campgrounds, rv parks, hotels, and in city entertainment / restaurants would be a good target.

I'd say just get the traffic first, then do a split test with different ads to find what really works.
 
<<Im using the adwords tool. This wrong?>>

Right guys, take note. There are TWO adwords keyword tools. You use the wrong one you get the completely wrong results.

TOOL 1: THE WRONG ONE
https://adwords.google.co.uk/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#

This tool tells you all searches but it uses data from the content networks and partner sites so the results are extremely misleading

TOOL 2: THE RIGHT TOOL
http://www.google.com/sktool/#

This is just the searches from google. If you're doing SEO, this is the tool to base your keywords on. Be warned though, these are averages also so if a certain keyword has 20,000 searches a month it may be seasonal ie gets 10 searches every month and 1 million searches in december or something

tom
 
<<Im using the adwords tool. This wrong?>>

Right guys, take note. There are TWO adwords keyword tools. You use the wrong one you get the completely wrong results.

TOOL 1: THE WRONG ONE
https://adwords.google.co.uk/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#

This tool tells you all searches but it uses data from the content networks and partner sites so the results are extremely misleading

TOOL 2: THE RIGHT TOOL
http://www.google.com/sktool/#

This is just the searches from google. If you're doing SEO, this is the tool to base your keywords on. Be warned though, these are averages also so if a certain keyword has 20,000 searches a month it may be seasonal ie gets 10 searches every month and 1 million searches in december or something

tom

wow this is really interesting! So that means most of things you find here about affilate marketing are wrong? They all use the first tool. Thanks for clearing this..
 
Just partner with a shop or restaurant and optimize the keyword for their website and make commission! Hope this helps.
 
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