1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How do I market an alternative to Ebay on Ebay itself?

Discussion in 'Ebay' started by shelterman, Jul 18, 2009.

  1. shelterman

    shelterman Junior Member

    Joined:
    Sep 30, 2008
    Messages:
    189
    Likes Received:
    24
    Hi,

    I am an affiliate for an on online auction company which is aspiring to give eBay a run for its money. The company's twist on the online auction concept is "reverse auctions". If you know anything about reverse auctions, you will know that in order for it to work, there has to be a lot of bidding/viewing activity to encourage the prices to drop. To accomplish this, my company will offer software to their licensees such as myself to promote to potential customers.

    This software, while useful in its own right, can be loaded with a limited number of free credits to be given to these potential buyers to use at the auction. Also, the software is designed to be viral, in that the consumers to whom I offer the free software to will be given the opportunity to receive additional credits if they get their friends to join. We affiliates receive a percentage of all the activity that we generate, several generations down, so it is potentially very lucrative for us.

    Anyway, I feel the best way to target this would be to solicit current eBay buyers on eBay itself, however I'm not sure the best way to approach this. I've considered getting an eBay e-mail scraper and sending out bulk e-mails, but I'm not sure I want to deal with all the spam issues. I'm also considering placing an eBay classified ad, but I'm not sure I can get around the digital download restriction because I can't put the software on a disk as I believe this software has to be downloaded direct from the company's server in order for me to be correctly credited as the referrer.

    Any ideas on how best to do this?
     
  2. Therookie

    Therookie BANNED BANNED

    Joined:
    Mar 17, 2008
    Messages:
    1,528
    Likes Received:
    83
    They will probably find some way to ban you. Keep control
     
  3. shelterman

    shelterman Junior Member

    Joined:
    Sep 30, 2008
    Messages:
    189
    Likes Received:
    24
    Yes, I think advertising directly for an eBay competitor will get me canned, but does anyone see a way around this? I think that putting up a classified ad is the way to go to market to eBay customers but I'm not sure of what things to avoid to keep from throwing up red flags. I have a personal web site that isn't afilliated with the company, maybe I can link to that only. I suppose I should just read eBay classified TOS...maybe it is perfectly ok with them.
     
  4. da buck

    da buck Regular Member

    Joined:
    Feb 24, 2008
    Messages:
    317
    Likes Received:
    116
    Location:
    Ohio
    You can get around the digital download by sending the url of the download to them on a cd.
    Posted via Mobile Device
     
  5. ecraigzon

    ecraigzon Junior Member

    Joined:
    Jul 4, 2010
    Messages:
    111
    Likes Received:
    9
    Occupation:
    job, hmmm, those are for losers
    Location:
    Who needs to know?!?!?
    Although classifieds would be more effective I'd try hitting the forums first, then hit the classifieds, then get banned. You could also hire freelancer to pummel eBay with your ads.
     
  6. prospect7

    prospect7 Regular Member

    Joined:
    Feb 24, 2010
    Messages:
    273
    Likes Received:
    192
    PPV - just make some popups that will pop over eBay and promote your auction site. This is probably the best way.
     
  7. GreyWolf

    GreyWolf Executive VIP Jr. VIP

    Joined:
    Aug 17, 2009
    Messages:
    1,930
    Likes Received:
    5,389
    Gender:
    Male
    Occupation:
    Artist / Craftsman
    Location:
    sitting at my PC
    You're definately going to have the ad removed and possibly the account banned.

    The best thing to do is just plan for that. Don't use you're real ebay account.

    Set up new accounts with the intent of marketing this. Be sure to use proxies to protect your real IP and keep it all seperate from any of your aged ebay accounts.

    Then just go ahead and post ads. Since you know they will be banned you don't even have to stick with the classifieds. You can place ads in regular sections as well.

    In fact to prevent incuring a lot of fees, you can do a lot of the marketing by asking questions on other auctions. Something like: "I've seen similar products as this listed on xyzauction site. Are those your auctions as well?" or "Are these widgets as good as the ones listed on xyzauction site?". Try to search for the most popular listings to post those questions on. Many of the listers automatically add the questions to their listings. It's going to be just a numbers game, try a few different things to see which methods last the longest and just see what you can do. Marketing a competing auction site on eBay is one of those things that can only be done using BH methods. There is really no whitehat way of doing that. :)

    Like I said the accounts will definately be banned. The idea is to get the ads seen by as many people as possible before that happens, and then just create a new account and start over when it does.

    The pop-up idea is a cool idea as well. It used to not be to hard to include code like that in an auction listing. I'm not sure how easy it is now, but definately give it a try.


    Good Luck. I hope you make some money on it. :cool:
     
    Last edited: Jul 4, 2010