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How do I gain trust from people when selling SEO services?

Discussion in 'Black Hat SEO' started by Floopa75, Aug 15, 2016.

  1. Floopa75

    Floopa75 Jr. VIP Jr. VIP

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    Before I get into this, I am not going to be dealing with the link building aspect of SEO for clients. I want to get into On-Page SEO / Web Dev... basically everything front-end.

    I have an idea on how to generate leads for this little side venture I am going to be undertaking soon. Only problem is in order for me to complete the work I will need to have access to the clients cPanel, Wordpress, etc. I feel this is the main obstacle in the road because there's a lot of distrust on the internet toward SEOs - which I don't blame clients and customers for.

    So.. anyone have any tips? The idea I have right now is to just come outright and let them know before they buy that I need access to X, Y & Z. Like big bold font right before the purchase button that says so. This way it won't be a surprise when I hit them up with an email after they purchase letting them know of the procedures. Does this work?
     
  2. MisterF

    MisterF Jr. VIP Jr. VIP

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    Word of mouth referals on top of genuine written reviews.
    I called an seo guru out on Facebook the other day, he had 10 reviews on his site, but he'd stolen images from the web and made fake personas up.

    What you're doing is no different to allowing a 3rd party developer into your site to update things.
    If you have a review from Mike Jones from ABD Widgets in New York, then if someone checks to find it is a legit business and contacts him, provided he is happy with your service you're going to build trust.
     
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  3. Drake

    Drake Registered Member

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    Yeah definitely make them know about X Y & Z, telling them after will make them uncomfortable, I know by experience.
    Good luck with everything


    Drake
     
  4. toxic08

    toxic08 Regular Member

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    I never tried to hire for SEO before but I did try for some app developing stuff.

    As a client, I always ask for transparency. What are those for and what can it do for me. If you provide a convincing information, that would be a great point.

    Then show me your face, your workstation, your location, your diploma. Social links and profiles are one of my deciding factors. You might need a strong Upwork or Freelancer profile.
     
  5. MacArthur

    MacArthur Jr. VIP Jr. VIP

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    A proper sales page with all the information displayed is what the potential clients will appreciate. They do not want to know these important aspects after ordering.

    Good luck with your new business!
     
  6. Unreliable Witness

    Unreliable Witness Regular Member

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    I would be very precise about what you are going to do. Give away the process by publishing it on your website in detail. That establishes you as someone who knows what you are doing. Clients won't follow the process themselves - they will hire you to do it for them. Small businesses are simply too busy. But it does mean you have to specialise in a particular area. You can't do "everything front end" until you have built up credibility in one area.

    Examples of your work will also help. If you're offering on-page SEO, you might give a case study of a site you have worked on that follows the process that you have already set out. If you don't yet have clients, find a few well known businesses and offer to do the work for free (or run a case study of what business X could do). You could even concentrate on one angle, such as how rewriting meta descriptions increases organic CTR and therefore ranking.

    You have to establish yourself as an expert to gain trust. You could also provide analysis (consultancy) before you change anything, so that the client can be comfortable with what you propose to do.
     
  7. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    Build trust by looking like a legit business. Have a professional website, get real referrals and reviews, draw up an agreement that will be signed. Do a skype on-boarding meeting where you gather all this info and discuss your client's goals. Create a submission form where the client enters in all the username/password/login info.
     
  8. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Your post is empty; you only quoted 2 other posts.
     
  9. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I always specify what I require in my contracts and let them know via e-mail and over the phone before I begin working on their sites.

    As for gaining their trust, I've never had much of an issue with this as I mostly only work with referrals (so they already know I'm trustworthy), although I'm also honest about what I can and can't do for them as well as what they should expect out of our campaigns.
     
  10. xjapan

    xjapan Power Member

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    maybe you should avoid asking any password from your client, give them the professional on page seo report will do
     
  11. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    For signed clients you need to be up front and honest about the long term process. Let them know what is and isn't under your control, and let them know what to realistically expect. BSing them will only build high expectations that anger them later.

    -ThopHayt
     
  12. risefromtheashes

    risefromtheashes Jr. VIP Jr. VIP

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    It's gonna take a while but as long as you start getting the first couple trusting clients, you should be fine, as they will help you build rapport.
    At first you'll need to compromise in order to make it as safe for clients as possible. I've found myself having to do that with my services, having to give first and expect payment later and dealing with awful clients.