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How Do I Do Forum Marketing For Offline Clients?

Discussion in 'Black Hat SEO' started by hellonwheels, Apr 3, 2013.

  1. hellonwheels

    hellonwheels Junior Member

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    Anybody here do forum mktg. for offline clients or for your own offline/brick & mortar sites?

    So, I do SEO for offline clients and one of them wants me to
    start doing forum posting for him to drive traffic to his site.

    I'm thinking it will be a great way to get relevant backlinks AND to get traffic to my client's site.
    I'm looking for a good strategy for how to play my role on these forums and get backlinks & traffic.

    He has a brick and mortar store & website in the guns and ammo niche.
    So I found a bunch of guns and ammo + hunting + bows & arrows forums.
    I joined them and have started posting without any sig file links or spam links in my posts.

    Those are the 2 ways to get links and traffic from a forum, or are there more ways?

    I'm thinking I'm going to make a bunch of good posts and then maybe add a sig file in a week or two.

    Should I use sig file links on all the forums or not at all?

    Should I pretend I'm a happy customer of his and recommend
    him with links in my posts but NO sig file?

    If I have a sig file to his site, it'll look like I'm promoting him, won't it?
    Then, I can't really pretend I'm a customer of his and place links in my posts.

    Should I add links to my clients' site inside my posts?

    Should I pretend I'm an employee of his and make awesome posts
    about products he carries and use a sig file AND links in my threads?

    Just looking for some ideas.
     
  2. SEOSupport

    SEOSupport BANNED BANNED

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    **edit**

    No need to pretend and do your clients wrong, just provide quality. Follow my tutorials and see exactly how that's done..

    link removed.
     
    Last edited: Apr 3, 2013
  3. hellonwheels

    hellonwheels Junior Member

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    That's a great article, Greg!

    It didn't answer my main questions directly, but I appreciate it anyway.

    I'd like to see some eye candy on that post - some pics or a video would look good there.

    My main questions were:

    Should I use sig file links on all the forums or not at all?

    Should I pretend I'm a happy customer of his and recommend
    him with links in my posts but NO sig file?

    If I have a sig file to his site, it'll look like I'm promoting him, won't it?
    Then, I can't really pretend I'm a customer of his and place links in my posts.

    Should I add links to my clients' site inside my posts?

    Should I pretend I'm an employee of his and make awesome posts
    about products he carries and use a sig file AND links in my threads?

    Lastly,

    Sorry but I feel like you're trying to hijack my thread by funneling people to
    your blog and to your post here and I'm not very happy about that.

    I started this thread so the information that people share here would all be in 1 place.
    Ya see what I mean?
     
    Last edited: Apr 3, 2013
  4. fc-dh

    fc-dh Elite Member

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    Occupation:
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    I would use the sig and start posting on a regular basis (you might wanna outsourced that part for next to nothing) and then see what happens, are you getting flak for spamming your sig or not, if not stay active in that forum and become a valuable member... when happens ask if you can buy some addspace on that forum for your clients business.. giving you even more exposure.

    Or you could even start there, contact the board owner, buy some addspace and you will often get permission to use your sig to promote your client
     
  5. Endire

    Endire Elite Member Premium Member

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    Hellonwheels,

    You should set up a profile on these forums as the company. Create one or two very helpful forum threads per week. The rest of the time spend about an hour everyday answering peoples' questions on the forum. Position the company as an authority in its niche by offering helpful advice. Provide outside resources to support your advice in every post. Do the same for the threads you create.
    Include a signature link everywhere you can but build equity first. Don't come out of the gate with sales. Position the company as someone there to help, to engage and to build a community.
    If the forums that you are active on permit links to your clients site within posts (not in the sig) do it sparingly and only when its relevant. Your main focus should be that of a helpful consultant otherwise you will turn people off. NO one likes to be sold (or spammed) but people love to buy. They love to buy more from people they like. Be that guy for your client.

    Here is an interesting post about positioning a business as a thought leader. A notable quote from a web marketing professional eludes to the notion that people online see a lot of sales and spam related content. They engage heavily with those that offer definitive knowledge and advice.

    http://www.godfrey.com/How-We-Think...ns/Position-Yourself-as-a-Thought-Leader.aspx

    Hope that helps,

    Shawn
     
    • Thanks Thanks x 1
  6. Black.Cat

    Black.Cat Junior Member

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    +1 for what TheContentAuthority said.

    As a former forum poster, I can say that sig links work best when you are providing help to the community. When someone that the community trusts has sig links, people check it out.

    Also from my own experience in being a member of forums, users generally ignore most sig links. Mainly because they're there to interact with others and not to be marketed to. But when people come across a decent/helpful post from a member, or someone who goes out of his way to help others or provide great and useful info, people generally would like to know more about that person and what background he's coming from and that's when the sig links work.

    Since you also asked for ways other than sig links. One that I remembered doing was putting information about my website on profile pages and adding friends especially people who are already established on the forum.

    TLDR version:

    Be helpful.
    Contribute to the community.
    Make friends with people who are like that.