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How do I determine if a keyword is a money keyword or a waste of money?

Discussion in 'General PPC Discussion' started by kcross1, Nov 27, 2015.

  1. kcross1

    kcross1 Newbie

    Nov 1, 2013
    Likes Received:
    I have found a keyword "virtual merchant" that has a good amount of traffic 14,000 unique per month, but cpc is low.
    My question is does the low cpc cost mean that their is a good chance that this keyword does not covert?
    Your input is greatly appreciated!
    Last edited: Nov 27, 2015