If you type in "learn italian" on Google, Rosetta Stone is in the 3rd or 4th position. It has an Image next to the title that looks like a video, but when you go to the page; I can't find it. Obviously that will increase click through like crazy. It looks like this video, http://www.youtube.com/watch?v=D_YwOYqNJK0 , which is on their channel. Is it just because that's their site's channel, is it a rich-snippet, possibly dynamic content, or is it something entirely different? It shows up for all the languages I tried. Assuming I'm in this niche, how can I compete with them? Thanks. ~englandrm PS> I understand it's in the videos. I looked for direct links, as I assumed it could have been anchor text; but it doesn't appear to be. PPS> Their code isn't saying much. PPPS> This link, http://schema.org/docs/full.html has a few video options on it; am I close?