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How Did Rosetta Stone Do This In Google?

Discussion in 'White Hat SEO' started by englandrm, May 3, 2012.

  1. englandrm

    englandrm Senior Member

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    If you type in "learn italian" on Google, Rosetta Stone is in the 3rd or 4th position. It has an Image next to the title that looks like a video, but when you go to the page; I can't find it.

    Obviously that will increase click through like crazy. It looks like this video, http://www.youtube.com/watch?v=D_YwOYqNJK0 , which is on their channel.

    Is it just because that's their site's channel, is it a rich-snippet, possibly dynamic content, or is it something entirely different? It shows up for all the languages I tried.

    Assuming I'm in this niche, how can I compete with them?

    Thanks. ~englandrm

    PS> I understand it's in the videos. I looked for direct links, as I assumed it could have been anchor text; but it doesn't appear to be.

    PPS> Their code isn't saying much.

    PPPS> This link, http://schema.org/docs/full.html has a few video options on it; am I close?
     
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    Last edited: May 3, 2012
  2. milian

    milian Power Member

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    Its not rich snippets according to the Google tester:

    Code:
    [URL]http://www.google.com/webmasters/tools/richsnippets[/URL]
     
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  3. BlackhatArticles.com

    BlackhatArticles.com Registered Member

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    Wow, thats a nice trick. Let me dig more info.
     
  4. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

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    There are many sites that do this. I made a post about this subject two years or so ago. I'll try to dig it up.
     
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  5. BlackhatArticles.com

    BlackhatArticles.com Registered Member

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    I can see that Rosetta Stone is using flowplayer. Search in google and see very first site. Free version is available to download.
     
  6. Numa68

    Numa68 Registered Member

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    Yeah this is a video. Google has been adding video thumbnails to results for some time now.
     
  7. makemecash

    makemecash Regular Member

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    The youtube video is simply linked to the page. Google has recently been giving hirer priority to youtube videos, sites with youtube videos on them, and pages that either both link to and linked from youtube videos.
     
  8. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    I wanted to know this a few months ago, the only thing I found is that if you submit a video site map then you would get the image, I did this and still do not have an image a few months later.
     
  9. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    It has a video on the landing page.

    I am sure they have added a custom feature image just like you can with youtube. But with youtube you have to use a image from the clip it self.
     
  10. milian

    milian Power Member

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    But it doesn't link to the rosetta stone youtube video, links straight to the Rosetta stone page- which doesnt seem to have a video on that page. Unless im missing it.
     
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  11. milian

    milian Power Member

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    actually yeah it doees have a vid on the landing page, although its not the vid that is in the thumbnail in the SEPS page
     
  12. FrozenSpade

    FrozenSpade Power Member

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    it's just an image with a play button on it.
     
  13. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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  14. milian

    milian Power Member

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    its not the rel author tag
     
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  15. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    I know, I think the author picture looks better. If you have a picture of a video, people may just dismiss it as being a link to YouTube. I mostly do affiliate marketing for casinos, so if I put up my author picture as a pack of cards or a roulette wheel, I think it would pull in a lot more clicks.