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How come the hottest niches are using VSL's instead of plain letters?

Discussion in 'Clickbank' started by Cimbomlu, May 17, 2016.

  1. Cimbomlu

    Cimbomlu Newbie

    Jan 23, 2016
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    Istanbul/Bangkok/New York
    Are video sales letters better at converting compared to plain sales letter? 2-3 years ago nearly all vendors used normal text with some graphics to promote their product, now they are using VSL'S.
    And the videos are damn long like 5-6 minutes, doesn't the customer lose interest when the video is very long? It seems like they don't because nearly all the top selling products use very long VSL's.

    I'm wondering the secret behind this.
  2. devo11420

    devo11420 Registered Member

    Jul 14, 2015
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    Hey, I've wondered this as well. I would not have the patience to sit through an entire VSL, but I am not someone who purchase Clickbank products. For the most part, I try to only promote the VSL sales copy, when there's an "add to cart" button below the video. Notice that some VSL ad copy displays the "add to cart" but only after refreshing or reloading the page...

    You'd think that this would drastically reduce conversions, but from what I understand good vendors are constantly split testing to find what converts best and using that copy that converts the best!

    My only hypothesis for why some vendors don't include a "add to cart" graphic right away, would be that maybe they don't want to scare of potential customers until the pitch is over with?

    Hopefully someone like Mancar or another vendor can offer us some more insight on why this may be...
  3. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

    Jul 16, 2011
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    VSL's typically convert better thats why most vendors use them. I believe between 12 -23 minutes is the sweet spot for length.
  4. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

    Sep 28, 2011
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    Negative Options aka Rebills!
    Exploiting Loopholes!
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    @Mancar should give us a reason, though going through a VSL is a lot less time than reading a whole page with info.
  5. BlogPro

    BlogPro Power Member

    Apr 23, 2012
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    There are several factors at play here.

    Consider you want to sell your your product to a couple of people.

    To one group, you create a nice leaflet and send them across. You ask them to read it and then make a decision. The leaflet is pretty much all sales talk, creating urgency and instigating the buyer to buy.

    To the other group, you go over and personally meet and provide a presentation. You tell them about your product, it's benefits, you invoke their sense of urgency and you instigate them to make a decision.

    Which group do you think will convert better?


    Another equally important factor is that watching a video requires almost no-input from the user. They press a button and are bombarded with a plethora of information about the product - it's benefits - details about others who have benefitted from it in the past etc.

    Whereas for a Sales letter - they have to continuously scroll and navigate along the site, then try and grasp the entire letter is one go.


    Finally, the Internet speeds of people around the world has increased manifolds in the past years. While watching a video used to be a luxury for certain segments of people who enjoyed faster Internets, until a few years ago - these days everyone spends their entire day on Youtube. Thereby making & loading a video on your sales page more accessible and a more sensible choice.
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  6. mancar487

    mancar487 Jr. VIP Jr. VIP

    Apr 12, 2012
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    Clickbank Platinum Vendor
    As been mentioned by others, the reason is that 9/10 times, a VSL converts better than the traditional text page.

    This is not always the case though, hence why it is important for vendors to split test. We've had a couple of offers where conversion rate dropped when we tested a VSL, so we went back to the text page. Case in point is two very similar offers we have (both dealing with foot injuries) - one is about shin splints and the other is about plantar fasciitis. When we tested VSLs (both VSLs created by the same team so very similar), the former experienced a significant drop in conversions (the VSL actually killed conversions), while the latter experienced a significant improvement. So we kept the text version for one and went for the VSL (actually a hybrid version) for the other.

    It is also crucial for vendors to make their VSL pages mobile-friendly. We are finding that on most days, we actually get over 50% of our traffic coming from mobile, and our conversion rates skyrocketed last year when we re-coded our pages to be fully responsive to all devices.

    If you are doing PPC, keep in mind that most platforms (eg bing) do not allow linking to pages with video autoplay and/or exit-pop ups, so make sure you contact the vendors for custom urls to send users to compliant pages.

    P.S. @devo11420 re VSLs without an add to cart button. In most cases (we do it ourselves because it boosts conversions) a magic button is used - which means the add to cart button is only shown after a specific time interval has passed (after the pitch is done). On the other hand, it is coded so that it shows immediately for returning visitors (e.g. if you reload the page) as returning visitors would already have listened to the pitch and are ready to buy. You can be assured that good vendors will base all their decisions on split testing and will stick to whatever converts best, even if it appears strange :)

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    Last edited: May 19, 2016
  7. a-jani

    a-jani Junior Member

    Feb 25, 2013
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    Affiliate Marketer
    New York
    Because Clickbank has so many rules these days for vendors that it is much easier and less risky to get hassled from Clickbank if you have a simple page with very little text and a video on it.

    If you have a page with text and images, they anally scrutinize every single detail and cause headaches and drama for vendors with all their BS "guidelines".