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How come some people can bid on copywrited keywords?

Discussion in 'General PPC Discussion' started by Checkmate, Nov 14, 2012.

  1. Checkmate

    Checkmate Elite Member

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    I had a campaign going that involved a company name so it was rejected (On Bing Ads).

    I searched my keywords and there was a lot of people who run campaigns fine using said companies name.

    Any idea why this happens?
     
  2. Endire

    Endire Elite Member Premium Member

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    Checkmate,

    I'm not sure about Bing ads but I can tell you that Google requires proof that a business is an authorized retailer/reseller or in some way authorized to use a brand name. Perhaps the ads you are seeing are authorized to use a brand name?

    Perhaps you can find answers in Bing's intellectual property guidelines?

    http://advertise.bingads.microsoft....-advertising/intellectual-property-guidelines

    Hope that helps,

    Shawn
     
  3. Checkmate

    Checkmate Elite Member

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    Yea, I actually asked them via live chat and they said they don't allow what I'm doing (selling a service) but when I check my keywords I see others are doing it just fine and I doubt the company would give them permission to bid on their company name.
     
  4. azureus3

    azureus3 Newbie

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    They either have the approval (they are e.g. an authorized reseller) or their ads were accepted by mistake.