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How Can You Tell How Many People Will Buy Your Ebook?

Discussion in 'BlackHat Lounge' started by SpellZ, Apr 19, 2011.

  1. SpellZ

    SpellZ Regular Member

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    Is there a way (without actually setting everything up) to determine what might be the average % of people that will buy your product (ebook) for $47, if it has 135,000 [exact] global searches.

    Also, is there some ebook/product or information on how to properly set up the website in order to have the highest conversion? What I was thinking is doing the copywriting, and such, and then at before the fold it'll have "DOWNLOAD EBOOK", but with no price tags, etc. But when they click on it, they get to the sales page, videos, testimonials, and a price tag...

    Or is that the wrong way of thinking?
     
  2. SpellZ

    SpellZ Regular Member

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    Maybe some tutorials?
    Or something...
     
  3. GrindcoreVlad

    GrindcoreVlad Newbie

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    If your conversion rate is 1%(which by the way a pretty good number) you will sell 1350. This should be your 1st goal. to reach 1% Conversion Rate.

    But let's get down to some more realistic numbers. Let''s say your CR is around 0.40%. If you hit the 1st place and your traffic is around 135k per month you'll sell about 540 copies.

    You need to read a lot of conversion optimization tactics. There is no easy way. I also suggest using Google's Website Optimizer, Google Analytics (because they are free) and eventually some free ClickHeat Map programs. This way you can test and improve. It is a trial and error process and the magic it won't happen over night. It takes months...

    I can recommend you some blogs:
    Code:
    http://uxmovement.com
    http://www.uxbooth.com/blog/
    http://blog.kissmetrics.com/
    http://uxmovement.com/
    
     
  4. Zak_A

    Zak_A Jr. VIP Jr. VIP Premium Member

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    This is inaccurate. If your keyword has 135k exact search per month, you won't get 135k UV per months !
    The first spot on G gets an average of 40% CTR.
    So if you rank #1 for a keyword that has 135k search, you can expect approx. 54k visitors.
    With a 0.4% CR (which sounds reasonable), this makes 216 sales :)
     
  5. GrindcoreVlad

    GrindcoreVlad Newbie

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    You are right here but if you rank for a keyword like that you would automatically rank for a whole series of longtails. So you can ad to that 40% percent another 10% from the other keywords.
    A rough estimate is around 270 :p