There is this site which is raking for any keyword it is trying to (wordpress niche). He doesn't build links manually. It has some free wordpress themes that have credit links on the footer. That way he is just ruling the SERP making other blogs out of business. It has 4K+ keywords on top 3 results on Google (SEMRUSH). With this kind of link profile, he can do something better. But he choose to stay low targeting avg. keywords. What do you think ? Is it possible to outrank this site or should I move to something else. See the link profile on the image below.